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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Yahoo - old logo
Wed, 11/09/2013 - 12:42
Yahoo may want to consider having more contests, judging from the positive impact its recently-ended 30-day logo bake-off see...
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Wed, 11/09/2013 - 09:44
Following aggressive store expansion and a strong summer trading period, discount clothing chain Primark expects full-year sa...
Thu, 05/09/2013 - 19:21
According to BrandIndex CategoryView data iPhones are the handsets most likely to be purchased by consumers planning to purch...
Fox Sport
Thu, 05/09/2013 - 18:27
The competition between cable sports channels has heated up. Fox Sports has been scoring the big perception points with sport...
Whole Foods
Thu, 05/09/2013 - 15:11
Whole Foods may have to do more than adopt traditional discount tactics if it wants to shake its image as a pricey grocery ch...
Nokia gets a patchy reception across the world
Wed, 04/09/2013 - 12:28
Nokia announced yesterday that Microsoft will acquire its mobile phone business. The Finnish company has long been one of the...
Brand Watch: RNLI
Wed, 04/09/2013 - 11:08
This month’s Brand Watch looks at the Royal National Lifeboat Institution (RNLI), the charity that saves lives at sea, and as...
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Tue, 03/09/2013 - 13:28
On August 19 Tesco was fined £300,000 for misleading customers over the sale of half-price strawberries. Tesco was selling th...
CPG products
Thu, 22/08/2013 - 14:43
CPG brands, consumer electronics and wireless/mobile technology are the three industries which U.S. adults 18 and over would...
British Airways flying high as it extends lead over Virgin
Wed, 21/08/2013 - 11:10
Last summer I looked at perception of airlines and noted that British Airways, after years of being hit by a series of crises...
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