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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

George Zimmer
US
Thu, 20/06/2013 - 15:05
Men’s Wearhouse founder George Zimmer has been its highly-visible public face for many years, but on Wednesday, June 19th, th...
Fallout from the Co-op bail-in is hitting the brand hard
UK
Wed, 19/06/2013 - 10:48
Co-operative Bank’s bail-in – announced on Monday after it struck a deal with regulators to plug its £1.5bn capital hole – co...
YouTube
US
Mon, 17/06/2013 - 14:52
One Google product has replaced another as number one in the top 20 ranking of the best perceived brands by the LGBT communit...
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US
Wed, 12/06/2013 - 16:45
Verizon Wireless may end up dodging a bullet with its business despite the brand damage sustained by last week’s NSA secret p...
DIY Dad
US
Wed, 12/06/2013 - 15:42
The DIY-enthusiast dad is more than an American cliché – anyone stuck for a gift on Father’s Day would do well with a toolkit...
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UK
Wed, 12/06/2013 - 11:15
Fuller Smith & Turner has launched a ‘Made of London’ campaign across all media to promote its London Pride ale to capita...
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US
Wed, 12/06/2013 - 11:12
Chrysler seems to be paying the price in consumer perception for refusing the government’s order to recall 2.7 million Grand...
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US
Thu, 06/06/2013 - 12:24
E*TRADE has enjoyed positive perception with its long-time series of talking baby ads, especially benefiting from an annual S...
J.C. Penney
US
Wed, 05/06/2013 - 18:10
After seeing its consumer perception decline during former CEO Ron Johnson’s reign, J.C. Penney’s apology and customer thank...
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UK
Wed, 29/05/2013 - 15:39
The Co-operative bank began this week by announcing that former HSBC banker Niall Booker will be joining the company as its n...
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