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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Account switching means banks must fight to stay current
Wed, 18/09/2013 - 15:26
This week, new rules took effect that will allow the UK’s 46 million current account holders to switch banks in seven days. A...
Retail bank’s split gives each group plenty to work on
Thu, 12/09/2013 - 10:43
With the splitting of Lloyds Banking Group and the launch of the TSB this week, the next few months will be an important time...
Cadillac logo
Wed, 11/09/2013 - 15:09
Cadillac seems to be well placed for the 35 – 49 demographic ahead of a major new campaign produced by Interpublic Group’s Ro...
Yahoo - old logo
Wed, 11/09/2013 - 12:42
Yahoo may want to consider having more contests, judging from the positive impact its recently-ended 30-day logo bake-off see...
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Wed, 11/09/2013 - 09:44
Following aggressive store expansion and a strong summer trading period, discount clothing chain Primark expects full-year sa...
Thu, 05/09/2013 - 19:21
According to BrandIndex CategoryView data iPhones are the handsets most likely to be purchased by consumers planning to purch...
Fox Sport
Thu, 05/09/2013 - 18:27
The competition between cable sports channels has heated up. Fox Sports has been scoring the big perception points with sport...
Whole Foods
Thu, 05/09/2013 - 15:11
Whole Foods may have to do more than adopt traditional discount tactics if it wants to shake its image as a pricey grocery ch...
Nokia gets a patchy reception across the world
Wed, 04/09/2013 - 12:28
Nokia announced yesterday that Microsoft will acquire its mobile phone business. The Finnish company has long been one of the...
Brand Watch: RNLI
Wed, 04/09/2013 - 11:08
This month’s Brand Watch looks at the Royal National Lifeboat Institution (RNLI), the charity that saves lives at sea, and as...
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