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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Heinz could be the victor of the global burger battle
UK
Wed, 30/10/2013 - 16:22
The battle of the burgers got saucier this week when McDonald’s announced it was severing its 40-year relationship with Heinz...
White House
US
Tue, 29/10/2013 - 14:56
This year’s Red, Blue and Independent Rankings were measured using the Index score, BrandIndex’s aggregate indicator of brand...
Blackberry
US
Fri, 25/10/2013 - 21:14
BlackBerry’s October 21st iPhone and Android app release of its most cherished feature -- the BBM messaging service -- appear...
Dodge
US
Wed, 23/10/2013 - 17:15
Will Ferrell may be moving the consumer perception meter for Dodge and might be bringing in some customers too. The three-wee...
Ryanair is working hard to melt the hearts of UK flyers
UK
Wed, 23/10/2013 - 16:04
One month ago, Ryanair shocked the airline industry by revealing it was going to start being nicer to customers. Our research...
There’s still time for M&S’s autumn range to blossom
UK
Wed, 16/10/2013 - 12:10
Last week Marks & Spencer’s general merchandise arm was dealt a blow when a number of respected analysts warned that it i...
Geico Hump Day
US
Tue, 08/10/2013 - 18:12
When the insurance industry swings into their ad spending cycle, consumers definitely take notice. A September wave of new Al...
Infiniti
US
Tue, 08/10/2013 - 17:59
Infiniti may have found a brand savior with its new Q50. After lagging behind rivals for a long time, the Nissan-manufactured...
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UK
Thu, 03/10/2013 - 16:42
The battle between two of the UK’s leading supermarkets intensified yesterday as Sainsbury’s and Tesco each reported contrast...
Gap
US
Wed, 02/10/2013 - 17:31
Gap’s pair of “classic rock royalty” ads featuring Alexa Ray Joel and Dhani Harrison singing their parents’ classic songs see...
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