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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Which brands are popular among the squeezed middle this Christmas?
UK
Wed, 18/12/2013 - 10:43
Our recent online focus group of people from the so-called “squeezed middle” revealed that they are not feeling the benefits...
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UK
Wed, 11/12/2013 - 16:55
The season of giving is here and more people are starting to think about donating to charity. In the run up to Christmas, You...
jewelry
US
Wed, 11/12/2013 - 13:53
As jewelers carpet the media – especially programming that targets men -- with “popping the question” ads for the holiday sea...
Energy drinks
US
Tue, 10/12/2013 - 21:13
After consumer perception for the entire sector took a big hit in the fall of 2012 over reports linking 5-Hour Energy drinks...
Abercrombie & Fitch
US
Thu, 05/12/2013 - 18:23
As shareholder Engaged Capital LLC sends their 9-page letter demanding Abercrombie + Fitch’s longtime CEO Mike Jeffries step...
Reebok shoes
US
Wed, 04/12/2013 - 14:20
The top four sportswear brands all seem to be resonating with consumers with their latest advertising and marketing campaigns...
Pizza
US
Tue, 03/12/2013 - 14:43
With QSRs aggressively rejiggering their menus and tinkering with price points over the past six months, fast food eaters bel...
Time Warner Cable
US
Wed, 27/11/2013 - 11:03
One potential concern for Comcast, Cox and Charter Communications as they circle Time Warner Cable with a possible bid: their...
Brand Spotlight - RSPB
UK
Tue, 26/11/2013 - 15:45
This month’s Brand Spotlight looks at how consumers have viewed the RSPB over the course of the last six months, looking at h...
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US
Mon, 25/11/2013 - 18:15
Among digital music providers iTunes and Pandora are pack leaders for most metrics. Although iTunes maintains a strong lead f...
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