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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Co-op Bank still trailing its rivals after series of setbacks
UK
Wed, 24/07/2013 - 13:42
A month ago I looked at the succession of crises suffered by the Co-operative Bank this year: the collapse of its deal to buy...
Staples
US
Tue, 23/07/2013 - 20:40
Instead of raising eyebrows, promoting back to school sales in early July seems to be raising Staples’ perception with parent...
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US
Mon, 15/07/2013 - 09:32
One year after Marissa Mayer assumed the CEO title at Yahoo, the company’s stock price is approximately 60% higher than when...
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UK
Thu, 11/07/2013 - 11:42
The BBC’s internet television and radio service, which was launched in 2007, had the highest *Buzz score of any UK brand for...
M&S brand perception matches fall in sales
UK
Wed, 10/07/2013 - 11:07
Today Marks and Spencer reported a 0.3% rise in underlying UK sales for the latest quarter (the thirteen weeks to 29 June). H...
E*Trade
US
Tue, 02/07/2013 - 16:27
E*Trade may have outgrown its TV crib: the financial service’s most recent Super Bowl campaign featuring its iconic talking b...
Men's Wearhouse: George Zimmer
US
Fri, 28/06/2013 - 12:40
Perhaps Men’s Wearhouse cannot “guarantee it” when it comes to consumer perception, in the wake of the firing of its founder...
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UK
Thu, 27/06/2013 - 10:33
This month’s Brand Watch assesses Help for Heroes from early August 2012 to early June 2013. Since last summer, Help fo...
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UK
Wed, 26/06/2013 - 11:18
Virgin Atlantic has finalised a deal to sell a 49% stake to Delta Air Lines. From 3 July, the airlines will begin codesharing...
Paula Deen
US
Tue, 25/06/2013 - 16:37
The Food Network may be experiencing some consumer perception backlash since they announced the non-renewal of Paula Deen’s c...
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