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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

There’s still time for M&S’s autumn range to blossom
Wed, 16/10/2013 - 12:10
Last week Marks & Spencer’s general merchandise arm was dealt a blow when a number of respected analysts warned that it i...
Geico Hump Day
Tue, 08/10/2013 - 18:12
When the insurance industry swings into their ad spending cycle, consumers definitely take notice. A September wave of new Al...
Tue, 08/10/2013 - 17:59
Infiniti may have found a brand savior with its new Q50. After lagging behind rivals for a long time, the Nissan-manufactured...
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Thu, 03/10/2013 - 16:42
The battle between two of the UK’s leading supermarkets intensified yesterday as Sainsbury’s and Tesco each reported contrast...
Wed, 02/10/2013 - 17:31
Gap’s pair of “classic rock royalty” ads featuring Alexa Ray Joel and Dhani Harrison singing their parents’ classic songs see...
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Wed, 02/10/2013 - 17:13
The recent introduction of reduced calorie “Satisfries” coincides with a perception boost for the Burger King brand among two...
Thu, 26/09/2013 - 20:42
Ticketmaster’s new trial “TM+” resale program seems to have driven its consumer perception close to the levels of reseller St...
"Not Alone": Macmillan Cancer Support
Thu, 26/09/2013 - 14:19
This month’s Brand Spotlight looks at Macmillan Cancer Support, the charity that provides assistance to people with cancer an...
beer brands
Wed, 25/09/2013 - 18:29
American craft and global-based brands dominate both the top five overall consumer and quality perception rankings with U.S....
Ryanair charm offensive may heal its brand reputation
Wed, 25/09/2013 - 11:15
Ryanair, the discount airline that people love to hate, has promised to transform its “macho and abrupt culture” and turn ove...
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