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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Brazil is waking up to Netflix
US
UK
Brazil
Thu, 15/08/2013 - 16:11
Netflix, the on-demand internet streaming service, has been a hot topic in media circles recently, notably for its acclaimed...
Love it or hate it, Marmite’s creating a buzz
UK
Thu, 15/08/2013 - 10:55
For the first time in two years, Unilever has launched a television campaign for its brand, Marmite. The advert was first air...
apple
US
Thu, 15/08/2013 - 03:45
Apple is the laptop brand most often cited by consumers likely to make a purchase in the next six months, followed by Dell. A...
Back to School
US
Wed, 14/08/2013 - 13:07
Since our first Back To School report two weeks ago, more retailer advertising and promotion campaigns have launched, impacti...
T-Mobile
US
Thu, 08/08/2013 - 13:40
Just as T-Mobile announces today that it gained 1.1 million customers over its second quarter, its largest jump in four years...
CBS
US
Wed, 07/08/2013 - 20:55
Time Warner Cable and CBS are losing perception as a result of their current dispute, although Time Warner appears to be payi...
Taco Bell
US
Fri, 02/08/2013 - 20:06
Taco Bell is ending its kids meals because, according to CEO Greg Creed, "We're trying to be this millennial edgy brand.” Bu...
Welby’s challenge highlights how vulnerable Wonga is
UK
Wed, 31/07/2013 - 13:06
Last week, in an interview with Total Politics magazine, the Archbishop of Canterbury Justin Welby said that he has told Wong...
back to school
US
Tue, 30/07/2013 - 18:25
In the last four weeks, as families gear up for back to school, Target, Walmart, and Old Navy have provided the best combinat...
McDonald’s stock down, but consumer perception up in Q2
US
UK
Germany
France
Wed, 24/07/2013 - 17:00
Earlier this week fast-food behemoth McDonald’s experienced a fall in its stock price after it released disappointing second-...
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