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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

holiday travel
Tue, 12/11/2013 - 18:56
With Thanksgiving and holiday booking season in full swing, the closest thing to a hot budget hotel chain these days may be B...
Fri, 08/11/2013 - 18:26
Macy’s has shown the greatest growth in consumer purchase consideration over the past two weeks, an indicator of possible inc...
Long John Silver
Wed, 06/11/2013 - 18:47
Burger King, Taco Bell and McDonald’s have made big strides among the Hispanic demographic over the past two months with two...
Consumer spending pressures also in play on the high street
Wed, 06/11/2013 - 15:45
Marks & Spencer’s ninth consecutive quarter of falling sales is set to put further pressure on CEO Marc Bolland, who has...
Sweet success for Celebrations and Maltesers
Mon, 04/11/2013 - 16:24
Halloween sparks some success for Celebrations, Maltesers and Twix The increasing promotion of Halloween and themed confectio...
Heinz could be the victor of the global burger battle
Wed, 30/10/2013 - 16:22
The battle of the burgers got saucier this week when McDonald’s announced it was severing its 40-year relationship with Heinz...
White House
Tue, 29/10/2013 - 14:56
This year’s Red, Blue and Independent Rankings were measured using the Index score, BrandIndex’s aggregate indicator of brand...
Fri, 25/10/2013 - 21:14
BlackBerry’s October 21st iPhone and Android app release of its most cherished feature -- the BBM messaging service -- appear...
Wed, 23/10/2013 - 17:15
Will Ferrell may be moving the consumer perception meter for Dodge and might be bringing in some customers too. The three-wee...
Ryanair is working hard to melt the hearts of UK flyers
Wed, 23/10/2013 - 16:04
One month ago, Ryanair shocked the airline industry by revealing it was going to start being nicer to customers. Our research...
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