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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

iPhone
US
Thu, 05/09/2013 - 19:21
According to BrandIndex CategoryView data iPhones are the handsets most likely to be purchased by consumers planning to purch...
Fox Sport
US
Thu, 05/09/2013 - 18:27
The competition between cable sports channels has heated up. Fox Sports has been scoring the big perception points with sport...
Whole Foods
US
Thu, 05/09/2013 - 15:11
Whole Foods may have to do more than adopt traditional discount tactics if it wants to shake its image as a pricey grocery ch...
Nokia gets a patchy reception across the world
UK
Wed, 04/09/2013 - 12:28
Nokia announced yesterday that Microsoft will acquire its mobile phone business. The Finnish company has long been one of the...
Brand Watch: RNLI
UK
Wed, 04/09/2013 - 11:08
This month’s Brand Watch looks at the Royal National Lifeboat Institution (RNLI), the charity that saves lives at sea, and as...
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UK
Tue, 03/09/2013 - 13:28
On August 19 Tesco was fined £300,000 for misleading customers over the sale of half-price strawberries. Tesco was selling th...
CPG products
US
Thu, 22/08/2013 - 14:43
CPG brands, consumer electronics and wireless/mobile technology are the three industries which U.S. adults 18 and over would...
British Airways flying high as it extends lead over Virgin
UK
Wed, 21/08/2013 - 11:10
Last summer I looked at perception of airlines and noted that British Airways, after years of being hit by a series of crises...
Amazon Prime
US
Tue, 20/08/2013 - 15:48
Amazon’s is notoriously tight lipped about what, for other companies, would be headline metrics: Kindle sales and growth figu...
Manning Brothers DirecTV
US
Tue, 20/08/2013 - 14:30
The DirecTV launch of its Manning brothers football season campaign seems to be perfectly timed. With Time Warner Cable and...
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