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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Energy drinks
Tue, 10/12/2013 - 21:13
After consumer perception for the entire sector took a big hit in the fall of 2012 over reports linking 5-Hour Energy drinks...
Abercrombie & Fitch
Thu, 05/12/2013 - 18:23
As shareholder Engaged Capital LLC sends their 9-page letter demanding Abercrombie + Fitch’s longtime CEO Mike Jeffries step...
Reebok shoes
Wed, 04/12/2013 - 14:20
The top four sportswear brands all seem to be resonating with consumers with their latest advertising and marketing campaigns...
Tue, 03/12/2013 - 14:43
With QSRs aggressively rejiggering their menus and tinkering with price points over the past six months, fast food eaters bel...
Time Warner Cable
Wed, 27/11/2013 - 11:03
One potential concern for Comcast, Cox and Charter Communications as they circle Time Warner Cable with a possible bid: their...
Brand Spotlight - RSPB
Tue, 26/11/2013 - 15:45
This month’s Brand Spotlight looks at how consumers have viewed the RSPB over the course of the last six months, looking at h...
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Mon, 25/11/2013 - 18:15
Among digital music providers iTunes and Pandora are pack leaders for most metrics. Although iTunes maintains a strong lead f...
Mon, 25/11/2013 - 02:50
With so many retailers advertising Black Friday promotions, it appears challenging for any given retailer to stand out from t...
Wed, 20/11/2013 - 20:40
Women seem less likely to be shopping at Lululemon, as fallout from CEO Chip Wilson’s controversial comments about yoga pants...
Allocated seating pays off for mild-mannered McCall
Wed, 20/11/2013 - 11:45
EasyJet was the one of the big stories in business yesterday, with the budget airline reporting higher profits than arch riva...
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