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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

"Not Alone": Macmillan Cancer Support
UK
Thu, 26/09/2013 - 14:19
This month’s Brand Spotlight looks at Macmillan Cancer Support, the charity that provides assistance to people with cancer an...
beer brands
US
Wed, 25/09/2013 - 18:29
American craft and global-based brands dominate both the top five overall consumer and quality perception rankings with U.S....
Ryanair charm offensive may heal its brand reputation
UK
Wed, 25/09/2013 - 11:15
Ryanair, the discount airline that people love to hate, has promised to transform its “macho and abrupt culture” and turn ove...
Twitter IPO
US
Fri, 20/09/2013 - 17:37
Twitter’s biggest challenge for potential IPO investors may be dramatically boosting its number of active users because they...
Go Daddy
US
Wed, 18/09/2013 - 18:11
Trading in provocative auto racer Danica Patrick in a bikini for action star Jean-Claude Van Damme playing musical instrument...
Account switching means banks must fight to stay current
UK
Wed, 18/09/2013 - 15:26
This week, new rules took effect that will allow the UK’s 46 million current account holders to switch banks in seven days. A...
Retail bank’s split gives each group plenty to work on
UK
Thu, 12/09/2013 - 10:43
With the splitting of Lloyds Banking Group and the launch of the TSB this week, the next few months will be an important time...
Cadillac logo
US
Wed, 11/09/2013 - 15:09
Cadillac seems to be well placed for the 35 – 49 demographic ahead of a major new campaign produced by Interpublic Group’s Ro...
Yahoo - old logo
US
Wed, 11/09/2013 - 12:42
Yahoo may want to consider having more contests, judging from the positive impact its recently-ended 30-day logo bake-off see...
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UK
Wed, 11/09/2013 - 09:44
Following aggressive store expansion and a strong summer trading period, discount clothing chain Primark expects full-year sa...
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