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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

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Wed, 08/01/2014 - 10:13
On an official trade mission to China last October, George Osborne declared that he was staggered by the progress and can-do...
Mon, 23/12/2013 - 21:47
In one day, from last Thursday December 19th through Friday December 20th, Target has already seen its consumer perception dr...
Thu, 19/12/2013 - 14:59
Highly viral ads from retailers don’t necessarily equal great sales or value for consumers in the end. Case in point: Kmart’s...
Holiday Shoppers
Thu, 19/12/2013 - 02:51
Target is the major retailer with the largest increase in purchase consideration among U.S. consumers over the last 30 days,...
Captain Morgan
Wed, 18/12/2013 - 15:09
You can call it a rum punch: Captain Morgan has made a jump in consumer purchase consideration over the past 30 days to arriv...
Which brands are popular among the squeezed middle this Christmas?
Wed, 18/12/2013 - 10:43
Our recent online focus group of people from the so-called “squeezed middle” revealed that they are not feeling the benefits...
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Wed, 11/12/2013 - 16:55
The season of giving is here and more people are starting to think about donating to charity. In the run up to Christmas, You...
Wed, 11/12/2013 - 13:53
As jewelers carpet the media – especially programming that targets men -- with “popping the question” ads for the holiday sea...
Energy drinks
Tue, 10/12/2013 - 21:13
After consumer perception for the entire sector took a big hit in the fall of 2012 over reports linking 5-Hour Energy drinks...
Abercrombie & Fitch
Thu, 05/12/2013 - 18:23
As shareholder Engaged Capital LLC sends their 9-page letter demanding Abercrombie + Fitch’s longtime CEO Mike Jeffries step...
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