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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Blackberry
US
Fri, 25/10/2013 - 21:14
BlackBerry’s October 21st iPhone and Android app release of its most cherished feature -- the BBM messaging service -- appear...
Dodge
US
Wed, 23/10/2013 - 17:15
Will Ferrell may be moving the consumer perception meter for Dodge and might be bringing in some customers too. The three-wee...
Ryanair is working hard to melt the hearts of UK flyers
UK
Wed, 23/10/2013 - 16:04
One month ago, Ryanair shocked the airline industry by revealing it was going to start being nicer to customers. Our research...
There’s still time for M&S’s autumn range to blossom
UK
Wed, 16/10/2013 - 12:10
Last week Marks & Spencer’s general merchandise arm was dealt a blow when a number of respected analysts warned that it i...
Geico Hump Day
US
Tue, 08/10/2013 - 18:12
When the insurance industry swings into their ad spending cycle, consumers definitely take notice. A September wave of new Al...
Infiniti
US
Tue, 08/10/2013 - 17:59
Infiniti may have found a brand savior with its new Q50. After lagging behind rivals for a long time, the Nissan-manufactured...
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UK
Thu, 03/10/2013 - 16:42
The battle between two of the UK’s leading supermarkets intensified yesterday as Sainsbury’s and Tesco each reported contrast...
Gap
US
Wed, 02/10/2013 - 17:31
Gap’s pair of “classic rock royalty” ads featuring Alexa Ray Joel and Dhani Harrison singing their parents’ classic songs see...
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US
Wed, 02/10/2013 - 17:13
The recent introduction of reduced calorie “Satisfries” coincides with a perception boost for the Burger King brand among two...
StubHub
US
Thu, 26/09/2013 - 20:42
Ticketmaster’s new trial “TM+” resale program seems to have driven its consumer perception close to the levels of reseller St...
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