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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

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UK
Wed, 14/05/2014 - 11:56
YouGov CEO, Stephan Shakespeare, assesses Birds Eye's attempts to re-connect with its consumers The past 18 months have not b...
Dove
US
Wed, 07/05/2014 - 12:08
Likely propelled by its highly-viral “Real Beauty” campaign, Dove debuted in the number one spot for this year’s 10 best perc...
Target
US
Wed, 07/05/2014 - 12:08
Target President and CEO Gregg Steinhafel resigned Monday amid a seemingly stalled consumer perception rebound following its...
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UK
Wed, 07/05/2014 - 11:09
YouGov CEO, Stephan Shakespeare, assesses how foreign takeovers can play out among the British public. News that American pha...
Lexus
US
Wed, 30/04/2014 - 15:28
During the spring, both Lexus and BMW leapt into a substantial lead over their luxury category rivals with potential car buye...
Claritin
US
Wed, 30/04/2014 - 14:32
With a harsh spring allergy season forecast as early as March, Claritin has charged out of the gate over its rivals with the...
Miller Lite
US
Tue, 29/04/2014 - 18:55
Miller Lite’s return to 1970s packaging seems to be having an impact on the present: since the beginning of the year, more US...
General Motors
US
Tue, 22/04/2014 - 19:39
In the thick of one of the worst crises in General Motors history, the carmaker’s consumer perception seems to have hit botto...
Teen Clothing
US
Thu, 17/04/2014 - 18:11
Teen retailers are far behind their general competitors in two key metrics with parents: value perception and purchase consid...
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UK
Wed, 16/04/2014 - 14:01
As part of Ryanair’s quest to revamp its image, the low-cost airline has launched its first TV campaign in 25 years. The impr...
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