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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Allocated seating pays off for mild-mannered McCall
UK
Wed, 20/11/2013 - 11:45
EasyJet was the one of the big stories in business yesterday, with the budget airline reporting higher profits than arch riva...
Pizza
US
Wed, 13/11/2013 - 19:08
The 2013 professional and college football season appears to have been good to the pizza industry: the four big chains – all...
The secret recipe for Share a Coke’s massive success
UK
Wed, 13/11/2013 - 10:26
COCA-COLA’S Share a Coke campaign, for which the company replaced its label with 150 of Britain’s most popular first names, w...
holiday travel
US
Tue, 12/11/2013 - 18:56
With Thanksgiving and holiday booking season in full swing, the closest thing to a hot budget hotel chain these days may be B...
Macy's
US
Fri, 08/11/2013 - 18:26
Macy’s has shown the greatest growth in consumer purchase consideration over the past two weeks, an indicator of possible inc...
Long John Silver
US
Wed, 06/11/2013 - 18:47
Burger King, Taco Bell and McDonald’s have made big strides among the Hispanic demographic over the past two months with two...
Consumer spending pressures also in play on the high street
UK
Wed, 06/11/2013 - 15:45
Marks & Spencer’s ninth consecutive quarter of falling sales is set to put further pressure on CEO Marc Bolland, who has...
Sweet success for Celebrations and Maltesers
UK
Mon, 04/11/2013 - 16:24
Halloween sparks some success for Celebrations, Maltesers and Twix The increasing promotion of Halloween and themed confectio...
Heinz could be the victor of the global burger battle
UK
Wed, 30/10/2013 - 16:22
The battle of the burgers got saucier this week when McDonald’s announced it was severing its 40-year relationship with Heinz...
White House
US
Tue, 29/10/2013 - 14:56
This year’s Red, Blue and Independent Rankings were measured using the Index score, BrandIndex’s aggregate indicator of brand...
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