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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Yum China
US
Mon, 10/07/2017 - 16:09
Over the reporting period, Yum China Holdings’ share price experienced dramatic growth, rising over 40%. Looking at our Brand...
Soft Drinks
US
Fri, 07/07/2017 - 14:58
Twenty-eight (28) percent of US consumers were Coca Cola customers in the past 30 days, compared to 20% for Pepsi. Just behin...
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UK
Wed, 05/07/2017 - 09:53
Over the last month, AA has achieved the greatest uplift in Ad Awareness score among all the brands YouGov tracks. This is as...
Ride-sharing service
US
Wed, 05/07/2017 - 06:01
Sharing economy companies and messaging apps, along with travel, banking and sportswear brands dominate the biggest gains in...
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US
Fri, 30/06/2017 - 14:29
Since the financial crash, Nike stocks have experienced strong growth, reaching a high point in November 2015 nearly seven ti...
Apple
US
Thu, 29/06/2017 - 21:46
After a raft of new product announcements at its June 5th Worldwide Developers Conference (WWDC) in San Jose, Apple hit a 16-...
Diageo
US
Thu, 29/06/2017 - 17:56
A week before Ivan Menezes celebrates his fourth anniversary as CEO of Diageo, the world's biggest spirits company has added...
M&M's
US
Thu, 22/06/2017 - 15:55
Six weeks in to the biggest launch of its 75-year-history, M&M’s customer demographics appear to be slowly changing towar...
M&Ms
US
Tue, 13/06/2017 - 21:18
Two brands debuted on this year’s top 10 best perceived brands by fathers – Home Depot and M&M’s. Home Depot joined riva...
Dos Equis
US
Mon, 12/06/2017 - 15:46
Millennials seem to have lost interest in Dos Equis’ new “World’s Most Interesting Man,” enough for parent Heineken USA to sw...
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