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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Tesla
US
Tue, 28/08/2018 - 16:47
While Americans are still more likely to believe electric cars are the future of transportation than not (50% do; 34% don...
Uber & Lyft
US
Thu, 23/08/2018 - 15:22
As ride-sharing services Uber and Lyft continue to grow in prominence across the country, new data from YouGov BrandIndex sho...
Vans
US
Tue, 21/08/2018 - 18:42
There are several reasons to back the idea that Vans are off and running. In late July, for example, parent company VF Corpor...
Pinterest
US
Thu, 16/08/2018 - 16:03
As Pinterest reportedly prepares to go public sometime next year, new data from YouGov BrandIndex reveals that US adults have...
CoverGirl
US
Tue, 14/08/2018 - 21:48
CoverGirl’s latest collaboration with writer, actor, and producer Issa Rae, best known for the popular web series Awkwa...
Mucinex
US
Thu, 19/07/2018 - 16:45
As sure as the number of people with colds and flus is bound to spike during the fall and winter seasons, so are sightings of...
HBO
US
Wed, 18/07/2018 - 15:33
Earlier this month, the New York Times reported that AT&T, the new parent company of HBO, was asking the premium network...
HelloFresh
US
Thu, 12/07/2018 - 15:52
Plenty of people don’t like to cook. And even among those who do, not all of them have the ability to do so. According...
Adidas Nike
US
Wed, 11/07/2018 - 16:21
Tournaments aren’t particularly good at producing ties. Generally speaking, there’s the champion and there’...
PlayStation
US
Tue, 26/06/2018 - 21:39
PlayStation’s latest TV spot ends with a horde of people running along a beach, while others soar into the air and fly....
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