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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

St Patrick's Day
Sun, 16/03/2014 - 18:47
For the second year in a row, Samuel Adams and Budweiser are the two best-perceived beers in America, according to the annual...
Wed, 12/03/2014 - 14:10
Delta Air Lines’ overhauled frequent flier program, issuing rewards based on how much money passengers spend, coincides with...
Fri, 07/03/2014 - 14:24
“12 Years A Slave” may have been the Best Picture winner, but the winning advertiser at the Academy Awards was Lipton Tea – t...
Wed, 05/03/2014 - 19:22
More than five years after the country’s biggest financial collapse, the big retail banks are no longer in the consumer dogho...
Fri, 28/02/2014 - 13:37
Since their merger announcement on February 13th, the US consumer perception of both Time-Warner Cable and Comcast has taken...
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Thu, 27/02/2014 - 14:44
In 2012, Cadbury Creme Egg was struggling to get its voice heard in a crowded confectionary market and sales were down. Since...
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Wed, 26/02/2014 - 10:56
Facebook chief exec Mark Zuckerberg, speaking at the World Mobile Congress in Barcelona this week, declared that the mobile w...
Olympics LGBT
Fri, 21/02/2014 - 06:54
Although not an official sponsor, Chevrolet may be seeing the potential sales benefits for featuring two ads during the U.S....
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Wed, 19/02/2014 - 11:02
Not long ago, the British retail banking sector was dominated by just a few big brands. That is undeniably starting to change...
Winter Olympics Sochi
Tue, 18/02/2014 - 15:02
With $900 million on the line with American advertisers for the Sochi Winter Olympics, Chobani and Visa have received the big...
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