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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

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Thu, 16/01/2014 - 14:41
Samsung and Google top the list of most admired global brands in a multi-country survey covering Europe, the Middle East, Lat...
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US
UK
China
Wed, 15/01/2014 - 10:22
The motor industry is making a roaring transatlantic comeback, enjoying some of its strongest sales in years in both Britain...
SeaWorld
US
Wed, 08/01/2014 - 20:09
Since its cable television debut on CNN on October 24th, the SeaWorld-targeted documentary “Blackfish” has prompted schools t...
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UK
Wed, 08/01/2014 - 10:13
On an official trade mission to China last October, George Osborne declared that he was staggered by the progress and can-do...
Target
US
Mon, 23/12/2013 - 21:47
In one day, from last Thursday December 19th through Friday December 20th, Target has already seen its consumer perception dr...
Kmart
US
Thu, 19/12/2013 - 14:59
Highly viral ads from retailers don’t necessarily equal great sales or value for consumers in the end. Case in point: Kmart’s...
Holiday Shoppers
US
Thu, 19/12/2013 - 02:51
Target is the major retailer with the largest increase in purchase consideration among U.S. consumers over the last 30 days,...
Captain Morgan
US
Wed, 18/12/2013 - 15:09
You can call it a rum punch: Captain Morgan has made a jump in consumer purchase consideration over the past 30 days to arriv...
Which brands are popular among the squeezed middle this Christmas?
UK
Wed, 18/12/2013 - 10:43
Our recent online focus group of people from the so-called “squeezed middle” revealed that they are not feeling the benefits...
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UK
Wed, 11/12/2013 - 16:55
The season of giving is here and more people are starting to think about donating to charity. In the run up to Christmas, You...
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