Banner Image

Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Article Image
UK
Wed, 25/06/2014 - 12:39
The low-cost airline sector is currently in the spotlight. While much of the focus has been about Ryanair’s charm offensive t...
LGBT
US
Fri, 20/06/2014 - 21:45
Costco has jumped from last year’s number 14 position to take the top spot as this year’s best perceived brand by LGBT Americ...
American Apparel
US
Thu, 19/06/2014 - 22:17
American Apparel had been lagging in major perception and potential sales metrics by millennials for some time before the com...
Budweiser
US
Wed, 18/06/2014 - 16:11
Since the third week of February, Budweiser has seen a distinct uptick in two important sales-related metrics, following clos...
OpenTable
US
Wed, 18/06/2014 - 16:06
In spending $2.6 billion to purchase restaurant reservation site Open Table, Priceline is buying a company which ranks highes...
Article Image
UK
Thu, 12/06/2014 - 09:46
Research by SMG Insight/YouGov reveals that recent allegations of corruption over FIFA’s choice of Qatar for the 2022 W...
Article Image
UK
Wed, 11/06/2014 - 10:36
YouGov CEO, Stephan Shakespeare, discusses British Airways. Today I’m returning to an issue that comes around like a ba...
Burger King
US
Tue, 10/06/2014 - 23:18
Burger King’s new tagline is sending the chain’s fast food eater perception in the right direction after its “burgers for bre...
Father's Day
US
Mon, 09/06/2014 - 22:27
While Craftsman holds on to the #1 spot for this year’s 20 best perceived brand by fathers, eight new brands have joined the...
Pepsico
UAE
Mon, 09/06/2014 - 11:56
The Indian Premier League (IPL), a Twenty20 cricket tournament where different franchise teams participate for the title, is...
People Illustration