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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

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UK
Wed, 06/08/2014 - 12:04
YouGov CEO Stephan Shakespeare, considers the summer drinks market. The summer of sunshine to which the British public has be...
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US
Wed, 30/07/2014 - 14:59
As back to school season hits full swing, YouGov BrandIndex, the only daily brand consumer perception research service, takes...
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UK
Fri, 25/07/2014 - 12:01
In recent days, Manchester United announced a £750 million kit sponsorship deal with Adidas, the largest of its kind in...
Edeka
Germany
Wed, 23/07/2014 - 20:40
German supermarket chains Rewe and Edeka have chosen two very different strategies in order to attract new customers. German...
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UK
Wed, 23/07/2014 - 11:33
Food manufacturer Mondelēz International is bringing Ritz Crackers back to television for first time in 30 years. In an attem...
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UK
Tue, 15/07/2014 - 12:32
Online auction site eBay suffered a massive cyber-attack sometime between February and March which led to the personal inform...
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UK
Wed, 09/07/2014 - 17:10
In recent days, shareholders of Sports Direct have finally approved the retailer’s bonus scheme, after years of turning...
Victoria's Secret Pink
US
Wed, 02/07/2014 - 22:42
Millennials show a remarkable amount of similarities to those 35 years plus in the retailers they recommend, but with a few d...
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UK
Wed, 02/07/2014 - 11:57
YouGov CEO, Stephan Shakespeare, takes a look at the recent success of Holland & Barrett. Food retailer Holland & Bar...
General Motors
US
Wed, 25/06/2014 - 16:02
GM’s unexpectedly strong new car sales in May might have been boosted by strong brand loyalty among customers who already own...
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