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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Winter Olympics Sochi
Tue, 18/02/2014 - 15:02
With $900 million on the line with American advertisers for the Sochi Winter Olympics, Chobani and Visa have received the big...
CVS
US
Thu, 13/02/2014 - 10:38
Will CVS’s decision to not carry cigarettes be enough to challenge Walgreen’s position as the best-perceived national drugsto...
Carnival
US
Tue, 11/02/2014 - 19:26
What a difference one year makes for Carnival Cruise Lines. Last winter, the company had a series of well-publicized crises...
Super Bowl
US
Thu, 06/02/2014 - 16:50
Gwen Dean told Ted “I quit.” Danica Patrick powered through a pack of body builders to top up her spray tan. In one of many S...
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UK
Thu, 06/02/2014 - 16:34
Facebook turns 10 years old this week, and much of the conversation around its decadal anniversary has centred on whether its...
Netflix
US
Wed, 05/02/2014 - 22:15
Amazon Prime has made some recent strides among paid content providers in consumer perception and potential sales metrics, wh...
Old Spice Mom Song
US
Wed, 29/01/2014 - 14:14
Old Spice’s strange viral ad campaign, “Momsong,” with mothers weirdly stalking their sons and singing about leaving the nest...
T-Mobile
US
Wed, 22/01/2014 - 15:45
AT&T’s aggressive attempt to poach current and potential T-Mobile customers appears well targeted. T-Mobile has either pa...
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UK
Wed, 22/01/2014 - 14:35
This year, Ryanair is changing. At least that’s what the budget airline’s boss, Michael O’Leary, claims in...
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UK
Fri, 17/01/2014 - 11:32
This month’s Brand Spotlight looks at how the public has viewed the Royal British Legion over both the 2012 and 2013 Po...
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