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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Home Depot
Mon, 15/09/2014 - 17:07
Home Depot’s consumer perception just reached a two-year low after confirming last Monday that customers who used credit card...
Ray Rice
Fri, 12/09/2014 - 19:32
With the Ray Rice crisis blowing up this past week, the NFL’s consumer perception has dropped quickly in the past five days t...
Thu, 11/09/2014 - 17:29
A week after announcing it will stop selling tobacco one month earlier than targeted, recently re-branded CVS Health has reac...
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Wed, 10/09/2014 - 10:51
Recent news that Network Rail will be answerable to parliament has caused a stir among MPs, executives and the public more ge...
Burger King
Tue, 09/09/2014 - 17:04
Burger King is undergoing what seems to be a backlash for its August 26th announcement that it is buying Canadian-based donut...
Thu, 28/08/2014 - 20:29
Auto makers have been unable make any significant gains persuading millennials to consider purchasing their brands when shopp...
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Thu, 28/08/2014 - 10:48
Are we witnessing a comeback from traditional high street retailer HMV? Recent figures suggest so, with announcements highlig...
Tim Hortons
Mon, 25/08/2014 - 22:17
In acquiring Canadian-headquartered coffee shop chain Tim Hortons, Burger King gets a chain with high marks in value and qual...
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Fri, 22/08/2014 - 16:03
Last year’s successful ‘Share a Coke’ campaign saw Coca-Cola replace its iconic branding with some of the m...
Back to School
Wed, 20/08/2014 - 19:16
Kmart, Forever 21 and Target have made the biggest strides in purchase consideration among parents over the past 30 days. Kma...
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