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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

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Thu, 12/06/2014 - 09:46
Research by SMG Insight/YouGov reveals that recent allegations of corruption over FIFA’s choice of Qatar for the 2022 W...
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Wed, 11/06/2014 - 10:36
YouGov CEO, Stephan Shakespeare, discusses British Airways. Today I’m returning to an issue that comes around like a ba...
Burger King
Tue, 10/06/2014 - 23:18
Burger King’s new tagline is sending the chain’s fast food eater perception in the right direction after its “burgers for bre...
Father's Day
Mon, 09/06/2014 - 22:27
While Craftsman holds on to the #1 spot for this year’s 20 best perceived brand by fathers, eight new brands have joined the...
Mon, 09/06/2014 - 11:56
The Indian Premier League (IPL), a Twenty20 cricket tournament where different franchise teams participate for the title, is...
Fri, 06/06/2014 - 13:51
Amazon’s corporate-leading consumer perception is proving resilient so far in the face of its showdown with Hachette Book Gro...
Wed, 04/06/2014 - 12:56
Etihad Airways, the National Airline of the UAE, is considered to be one of the fastest growing airlines in the history of co...
LA Clippers
Fri, 30/05/2014 - 14:13
Basketball seems to have been very good for State Farm’s consumer perception over the past month. The main reason appears to...
Burger King
Fri, 30/05/2014 - 14:00
German TV station RTL broadcast its ‘Team Wallraff’ undercover reporting on Burger King on April 28th. German viewers were s...
Make Up
Saudi Arabia
Wed, 28/05/2014 - 14:31
The cosmetic and fragrance markets in the Middle East are rapidly developing due to economic and population growth and rising...
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