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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

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UK
Wed, 09/04/2014 - 17:12
One of the most noticeable things about Marie Stopes International is that it does not push too many stories out to the UK me...
Taco Bell McDonald's
US
Tue, 08/04/2014 - 14:18
The breakfast war is raging and it looks like Taco Bell is winning the opening battle for consumer perception over McDonald’s...
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UK
Tue, 08/04/2014 - 09:33
Three has gained increased attention lately as its latest advertising campaign went viral. #SingItKitty, which features a gi...
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US
Fri, 04/04/2014 - 16:40
Unlike past major breaking news stories, coverage of missing Malaysia Airlines Flight 370 over the past three weeks does not...
#nomakeofselfie
UK
Fri, 04/04/2014 - 14:02
The impromptu social media campaign for cancer awareness – where thousands of people shared makeup-free photos of thems...
Coca Cola
US
Thu, 03/04/2014 - 20:28
YouGov recently analyzed nearly 100 non-alcoholic beverage brands to identify how the sector has evolved in the U.S. over the...
T-Mobile
US
Thu, 03/04/2014 - 00:07
The relentless marketing battle between wireless carriers has recently pushed T-Mobile and Verizon Wireless into a virtual ti...
Edeka
Germany
Tue, 01/04/2014 - 17:30
Not everybody is tempted by German supermarket Edeka’s new viral hit to buy ‘supergeil’ cod or to have a bath in milk and cer...
Esurance
US
Wed, 26/03/2014 - 13:29
Esurance’s recently-launched ad campaign mocking rival GEICO’s “15 minutes can save you 15% or more” tagline is helping Allst...
Amazon Prime
US
Fri, 21/03/2014 - 14:27
Consumers seem to be taking Amazon Prime’s new $99 annual fee in their stride when it comes to value. However, the move appea...
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