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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Apple iPhone 6
Wed, 15/10/2014 - 14:50
The battle between Apple and Samsung to win the hearts of consumers is well known. Time and again both companies strategicall...
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Wed, 15/10/2014 - 10:29
What is the future for the bookshop, and Waterstones in particular, on our high street? And what does this say about prospect...
Thu, 09/10/2014 - 22:31
Just as Apple’s iPhone 6 launch hoopla was subsiding after having reached its highest consumer perception levels in two years...
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Thu, 09/10/2014 - 09:50
In September 2013, Camelot decided to increase the price of The National Lottery to £2. A far reaching marketing campai...
JP Morgan
Wed, 08/10/2014 - 12:58
The bigger the breach, it seems the less consumers care. It also helps to not go first. As each of the three biggest data bre...
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Wed, 08/10/2014 - 10:41
Sainsbury’s hit the headlines for all the wrong reasons in recent days. A poster designed for store staff which implies...
Thu, 02/10/2014 - 17:08
Despite heavy media and shareholder scrutiny of Yahoo’s direction - activist shareholder group Starboard Value urged the comp...
Olive Garden
Mon, 29/09/2014 - 01:53
Although Olive Garden’s “$100 unlimited pasta for seven weeks” campaign did drive its ad awareness and word of mouth scores a...
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Wed, 24/09/2014 - 11:50
Crisps are not a product known for their constant innovation. In fact, recent YouGov polling shows there is genuine resistanc...
NFL Roger Goodell
Wed, 24/09/2014 - 01:51
NFL commissioner Roger Goodell’s press conference last Friday about the league’s new domestic violence tactics does not seem...
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