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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Target
US
Wed, 07/05/2014 - 12:08
Target President and CEO Gregg Steinhafel resigned Monday amid a seemingly stalled consumer perception rebound following its...
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UK
Wed, 07/05/2014 - 11:09
YouGov CEO, Stephan Shakespeare, assesses how foreign takeovers can play out among the British public. News that American pha...
Lexus
US
Wed, 30/04/2014 - 15:28
During the spring, both Lexus and BMW leapt into a substantial lead over their luxury category rivals with potential car buye...
Claritin
US
Wed, 30/04/2014 - 14:32
With a harsh spring allergy season forecast as early as March, Claritin has charged out of the gate over its rivals with the...
Miller Lite
US
Tue, 29/04/2014 - 18:55
Miller Lite’s return to 1970s packaging seems to be having an impact on the present: since the beginning of the year, more US...
General Motors
US
Tue, 22/04/2014 - 19:39
In the thick of one of the worst crises in General Motors history, the carmaker’s consumer perception seems to have hit botto...
Teen Clothing
US
Thu, 17/04/2014 - 18:11
Teen retailers are far behind their general competitors in two key metrics with parents: value perception and purchase consid...
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UK
Wed, 16/04/2014 - 14:01
As part of Ryanair’s quest to revamp its image, the low-cost airline has launched its first TV campaign in 25 years. The impr...
General Motors
US
Tue, 15/04/2014 - 16:53
Back in mid-March BrandIndex reported that the General Motors crisis was proving to be nowhere near as severe as Toyota’s rec...
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UK
Thu, 10/04/2014 - 16:31
The latest BrandIndex tracking data shows that Aldi and Lidl could well be benefiting from the decline of Morrisons – w...
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