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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

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UK
Wed, 05/11/2014 - 11:57
With house prices increasing over the last few years, many expected Homebase, and rivals such as B&Q, to benefit fully fr...
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UK
Mon, 03/11/2014 - 16:20
In an attempt to make their latest campaign a success Kronenbourg 1664 hired French Football legend Eric Cantona to promote i...
Fox News
US
Wed, 29/10/2014 - 22:05
Fox News Channel, which dropped off the 10 best perceived brands by Republicans last year, has returned to the number 10 spot...
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UK
Mon, 27/10/2014 - 10:49
Traditionally, EasyJet has competed with other budget airliners such as Ryanair and FlyBe. Their new campaign however, has ta...
Lincoln
US
Thu, 23/10/2014 - 15:03
Lincoln Motors’ quirky Matthew McConaughey ads have given the car manufacturer some of the best ad awareness and consumer per...
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UK
Wed, 22/10/2014 - 09:38
In recent days, hundreds of thousands of Snapchat images stored on a third party website were leaked online by internet hacke...
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UK
Tue, 21/10/2014 - 11:56
Mr Kipling, which is owned by Premier Foods, has been serving the United Kingdom with tasty delights since it was introduced...
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UK
Mon, 20/10/2014 - 11:22
Lucozade continues to be the dominant brand within the energy drinks market, and the adjoining sports drinks industry. Using...
McDonald's
US
Fri, 17/10/2014 - 16:20
Three weeks after re-launching its annual Monopoly game and six days since rolling out its new aggressive “transparency” camp...
Walmart
US
Thu, 16/10/2014 - 14:53
Despite having higher value perception and enjoying higher purchase consideration levels than Walmart, Amazon still trails it...
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