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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

LA Clippers
US
Fri, 30/05/2014 - 14:13
Basketball seems to have been very good for State Farm’s consumer perception over the past month. The main reason appears to...
Burger King
Germany
Fri, 30/05/2014 - 14:00
German TV station RTL broadcast its ‘Team Wallraff’ undercover reporting on Burger King on April 28th. German viewers were s...
Make Up
UAE
Saudi Arabia
Wed, 28/05/2014 - 14:31
The cosmetic and fragrance markets in the Middle East are rapidly developing due to economic and population growth and rising...
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UK
Wed, 28/05/2014 - 14:13
With Google making tentative steps into the price comparison market, the sector could well undergo a shake-up over the coming...
KFC
US
Mon, 19/05/2014 - 19:04
KFC has been unable to sustain the perception momentum it built up with fast food eaters around its Olympics-timed #HowDoYouK...
Zandando
Germany
Wed, 14/05/2014 - 20:19
First Amazon, now Zalando. An undercover investigation by an RTL journalist revealing poor working conditions in the warehou...
Trader Joe's and Whole Foods
US
Wed, 14/05/2014 - 15:40
Whole Foods’ stock has been on shaky ground lately, plunging by 19% on May 7th from flat earnings. Rival Trader Joe’s, meanwh...
E*Trade
US
Wed, 14/05/2014 - 14:19
E*Trade’s six-week-old campaign touting the financially-savvy “Type E” customer has drawn increasingly positive buzz and ad a...
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UK
Wed, 14/05/2014 - 11:56
YouGov CEO, Stephan Shakespeare, assesses Birds Eye's attempts to re-connect with its consumers The past 18 months have not b...
Dove
US
Wed, 07/05/2014 - 12:08
Likely propelled by its highly-viral “Real Beauty” campaign, Dove debuted in the number one spot for this year’s 10 best perc...
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