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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Facebook
US
Tue, 09/12/2014 - 21:09
Facebook may have an outsized lead in current site visitors over its rivals, but competitors such as YouTube, Yahoo, Pinteres...
Whole Foods
US
Mon, 08/12/2014 - 19:09
Several weeks into its first national brand marketing campaign to dispel its “Whole Paycheck” image, Whole Foods Markets has...
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UK
Thu, 04/12/2014 - 11:15
Recent days brought the announcement that a joint venture between Virgin Trains and Stagecoach has won the franchise to run t...
Red Lobster
US
Wed, 03/12/2014 - 16:29
Red Lobster’s revamped menu adding more seafood dishes while removing others beginning one month ago does not appear to be re...
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UK
Mon, 01/12/2014 - 15:23
Confectionery items (such as sweets) no longer appeal to just kids but are now embraced by different groups; from young to ol...
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UK
Wed, 26/11/2014 - 09:53
The hype surrounding John Lewis’s Christmas advert shows that the release of the highly anticipated campaigns is tantam...
Macy's Holiday Shopping
US
Mon, 24/11/2014 - 18:22
With Black Friday coming up, retailers have made better strides improving their value perception with consumers than boosting...
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UK
Wed, 19/11/2014 - 11:58
The third American Football game to be played in London this season took place at Wembley Stadium recently. With whispers on...
Southwest
US
Tue, 18/11/2014 - 21:44
As consumers find tighter seating and higher fares despite lower gasoline prices, Southwest Airlines is the best positioned d...
Amazon
US
Thu, 13/11/2014 - 21:04
It’s only mid-November and major retailers have their work cut out for them this holiday season: Amazon already has a wide le...
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