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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

CVS
US
Thu, 11/09/2014 - 17:29
A week after announcing it will stop selling tobacco one month earlier than targeted, recently re-branded CVS Health has reac...
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UK
Wed, 10/09/2014 - 10:51
Recent news that Network Rail will be answerable to parliament has caused a stir among MPs, executives and the public more ge...
Burger King
US
Tue, 09/09/2014 - 17:04
Burger King is undergoing what seems to be a backlash for its August 26th announcement that it is buying Canadian-based donut...
Jeep
US
Thu, 28/08/2014 - 20:29
Auto makers have been unable make any significant gains persuading millennials to consider purchasing their brands when shopp...
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UK
Thu, 28/08/2014 - 10:48
Are we witnessing a comeback from traditional high street retailer HMV? Recent figures suggest so, with announcements highlig...
Tim Hortons
US
Mon, 25/08/2014 - 22:17
In acquiring Canadian-headquartered coffee shop chain Tim Hortons, Burger King gets a chain with high marks in value and qual...
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UK
Fri, 22/08/2014 - 16:03
Last year’s successful ‘Share a Coke’ campaign saw Coca-Cola replace its iconic branding with some of the m...
Back to School
US
Wed, 20/08/2014 - 19:16
Kmart, Forever 21 and Target have made the biggest strides in purchase consideration among parents over the past 30 days. Kma...
Burger King
US
Wed, 20/08/2014 - 17:19
While perception of the big three burger chains has been moving recently in different directions, driven by news, menu items...
Colgate
US
Wed, 20/08/2014 - 15:55
Colgate’s consumer perception reached a 14-month low a little over a week after Bloomberg News revealed their Total toothpast...
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