Banner Image

Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Dove
US
Thu, 05/04/2018 - 04:17
Dove can now safely say it is a two-gender brand: over the past several weeks, men have equaled women in their purchase consi...
Laura Ingraham
US
Mon, 02/04/2018 - 21:07
Early data shows the Fox News Channel brand sustaining more consumer perception damage than any advertiser boycotting Laura I...
Texas Roadhouse
US
Thu, 29/03/2018 - 15:24
Texas Roadhouse and Outback Steakhouse battled for supremacy on Twitter recently, but in the real world, the numbers don...
Walmart
US
Wed, 28/03/2018 - 17:00
Over the past five years, Walmart has gradually become less of a “red state” brand and actually getting “bl...
Subway
US
Thu, 22/03/2018 - 14:41
Subway’s latest improvements – a revamped loyalty program, a new set of menu items, and an updated ordering app...
Women 2018 rankings
US
Tue, 20/03/2018 - 17:07
TOP 10 This year’s rankings of the 10 best perceived brands by women finds two new companies entering the list: Hershey...
CEO
US
Thu, 15/03/2018 - 17:09
A prominent CEO’s departure from one of the country’s biggest brands will ripple across the news, sparking length...
St. Patrick's Day
US
Wed, 14/03/2018 - 15:07
For all the publicity generated by zany beer ads (and their catchy slogans – think “Dilly Dilly”), it seems...
Super Bowl
US
Wed, 07/03/2018 - 16:26
Just over four weeks after the Philadelphia Eagles beat the New England Patriots in Super Bowl LII, 13 brands associated with...
Article Image
UK
Wed, 07/03/2018 - 10:29
Last week was not a good one for the British high street, with the announcement that ‘Toys ‘R’ Us’ an...
People Illustration