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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Jack Daniel's
US
Fri, 21/10/2016 - 18:04
Tennessee Whiskey Jack Daniel’s and Smirnoff Vodka achieved the overall highest millennial (21 – 34) perception metrics in a...
Fox News
US
Wed, 19/10/2016 - 13:52
Two years ago, Fox News Channel was the 10th best perceived brand by Republicans. Last year, they slipped to number 15, and n...
iPhone 7
US
Wed, 12/10/2016 - 14:46
Reaction to the new iPhone 7 across a few key demographics has been muted this year compared to the iPhone 6S introduction in...
Samsung Note 7
US
Wed, 12/10/2016 - 02:37
This week Galaxy Note 7 announced that it is permanently ceasing production. The small rebound made by the brand in consumer...
NFL
US
Thu, 06/10/2016 - 21:14
Data from YouGov Profiles reveals the food and drink brands that this season's NFL viewers are likely to view positively. Alm...
Trevor Noah
US
Thu, 06/10/2016 - 03:23
With Presidential candidates and their surrogates hitting the mainstream and syndicated talk show circuit, what are the actua...
Sutherland
US
Thu, 22/09/2016 - 15:04
New data from YouGov Profiles reveals a host of new potential advertisers that Kiefer Sutherland's fans could attract to ABC...
Samsung
US
Wed, 21/09/2016 - 22:36
Both Samsung and Wells Fargo, possibly facing their worst crises in recent memory, have seen their consumer perception fall i...
Bourbon
US
Wed, 21/09/2016 - 22:09
Actor Matthew McConaughey’s first advertising directorial effort as Wild Turkey’s creative director seems to be off to a slow...
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US
Sun, 18/09/2016 - 21:26
YouGov Profiles data shows that 40% of 18-49 year olds who watch 'Quantico,' starring Priyanka Chopra, are minorities. As the...
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