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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

JP Morgan
Wed, 08/10/2014 - 12:58
The bigger the breach, it seems the less consumers care. It also helps to not go first. As each of the three biggest data bre...
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Wed, 08/10/2014 - 10:41
Sainsbury’s hit the headlines for all the wrong reasons in recent days. A poster designed for store staff which implies...
Thu, 02/10/2014 - 17:08
Despite heavy media and shareholder scrutiny of Yahoo’s direction - activist shareholder group Starboard Value urged the comp...
Olive Garden
Mon, 29/09/2014 - 01:53
Although Olive Garden’s “$100 unlimited pasta for seven weeks” campaign did drive its ad awareness and word of mouth scores a...
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Wed, 24/09/2014 - 11:50
Crisps are not a product known for their constant innovation. In fact, recent YouGov polling shows there is genuine resistanc...
NFL Roger Goodell
Wed, 24/09/2014 - 01:51
NFL commissioner Roger Goodell’s press conference last Friday about the league’s new domestic violence tactics does not seem...
Wed, 17/09/2014 - 21:03
While men have led the rapid drop in consumer perception of the NFL in the wake of the Ray Rice and Adrian Peterson controver...
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Wed, 17/09/2014 - 11:39
Now that the hype concerning the recent viral internet craze the ‘ice bucket challenge’ seems to have subsided, w...
Home Depot
Mon, 15/09/2014 - 17:07
Home Depot’s consumer perception just reached a two-year low after confirming last Monday that customers who used credit card...
Ray Rice
Fri, 12/09/2014 - 19:32
With the Ray Rice crisis blowing up this past week, the NFL’s consumer perception has dropped quickly in the past five days t...
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