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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Super Bowl 2015
US
Thu, 29/01/2015 - 16:22
Auto and soft drink brands have taken the lead among the Super Bowl advertisers which have moved the consumer perception need...
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UK
Thu, 29/01/2015 - 15:28
Eyebrows were raised in the sporting world last week following the announcement that former Newcastle United and France playe...
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UK
Wed, 28/01/2015 - 12:21
Early January brought the news that the price of unleaded petrol had fallen to its lowest level in five years, signalling a p...
Deflategate
US
Tue, 27/01/2015 - 16:06
Leading up to its crowning Super Bowl event on Sunday, the “Deflategate” controversy seems to have weakened the NFL’s consume...
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UK
Thu, 22/01/2015 - 10:09
Christmas rail chaos endured by commuters at Finsbury Park station precipitated an apology from Network Rail Chief Executive...
NFL
US
Wed, 21/01/2015 - 18:58
With less than two weeks until the Super Bowl, the National Football League’s consumer perception is about half of what it wa...
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UK
Wed, 21/01/2015 - 10:10
‘It’s no longer Dairy Milk. It is similar, but not exactly Dairy Milk’. So said Cadbury’s spokesman...
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UK
Wed, 07/01/2015 - 09:39
After dominating the burger industry for years, fast food behemoth McDonalds now finds itself under pressure. Falling sales a...
Southwest
US
Tue, 06/01/2015 - 19:24
Most major domestic airlines sustained their satisfaction levels throughout this past holiday season with likely travelers, a...
Sony
US
Fri, 19/12/2014 - 19:07
The Sony Pictures cyberattack – which unveiled controversial insider e-mails to the public -- has brought the Sony brand to i...
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