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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

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UK
Wed, 22/07/2015 - 10:39
A year ago, Asos, the clothing retailer, was reeling following profit warnings and a major fire at its depot in Barnsley. Sin...
McDonald's
US
Fri, 10/07/2015 - 22:36
After two weeks, McDonald’s three-week-old, franchisee-created $2.50 meal promotion created to lift the company out of a sale...
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UK
Thu, 25/06/2015 - 09:55
New Balance’s brand has undergone something of a transformation in recent years. Now, company bosses want more. Their a...
Uber
US
Tue, 23/06/2015 - 19:15
After a long climb through a flurry of critical press and combative local legislation, Uber has broken through into positive...
Impact of Samsung’s Launch of Galaxy S6 / S6 Edge on Its Buzz & Purchase Intent
Thailand
Tue, 23/06/2015 - 07:17
Samsung and Apple have dominated the premium smartphone market in Thailand in recent years. After the global success of Apple...
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UK
Wed, 17/06/2015 - 10:16
Apple’s announcement it is to enter the music streaming industry points towards the way we will access music in the yea...
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US
Tue, 16/06/2015 - 16:32
Band Aid knocked Craftsman out of the top spot down to number three to become the best perceived brand by fathers this year....
Burger King
US
Tue, 16/06/2015 - 15:46
Since the race of revived fast food icons began one month ago, the King and the Colonel are potentially drawing more customer...
McDonald's McDelivery App in Malaysia
Malaysia
Mon, 15/06/2015 - 04:00
McDonald’s in Malaysia sought to grow its market size and penetration by releasing its online McDelivery app nearly a year af...
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UK
Wed, 10/06/2015 - 09:40
Last week Chancellor George Osborne announced that the government will sell off its remaining 30% stake in Royal Mail, meanin...
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