Banner Image

Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Sprint
US
Wed, 25/02/2015 - 15:35
A substantial boost in consumer ad awareness has not been able to give Sprint’s “Cut Your Bill In Half” promotion “legs” sinc...
Samsung TV
US
Wed, 25/02/2015 - 14:22
Early February reports about Samsung’s SmartTV privacy policy, which warned that sensitive, spoken, information could be capt...
Article Image
UK
Wed, 25/02/2015 - 14:16
With Six Nations fever in full effect I consider the commercial opportunity this provides one of the competition partners...
Article Image
UK
Mon, 23/02/2015 - 13:43
Recently, news broke that Sky Sports and BT had won the rights to broadcast Premier League Football in Britain between 2016-1...
McDonald's
US
Tue, 17/02/2015 - 03:13
The “Pay With Lovin’” campaign appears to have more people talking about McDonald’s and even increased consumer consideration...
Jewelry Valentine's
US
Thu, 12/02/2015 - 17:15
Although Jared leads its jewelry competitors in advertising awareness, it still trails Tiffany and Zales when it comes to pur...
Article Image
UK
Wed, 11/02/2015 - 09:47
With the general election approaching and dominating the news agenda, one major issue that is currently being discussed is ho...
Brian Williams
US
Tue, 10/02/2015 - 19:17
The spiraling controversy of news anchor Brian Williams’ assertion and subsequent retraction about being on a downed helicopt...
Super Bowl 2015
US
Fri, 06/02/2015 - 16:53
Pepsi’s anti-cyberbullying campaign with the #makeithappy hashtag, along with McDonald’s push to “Pay With Lovin’” appear to...
Lincoln
US
Wed, 04/02/2015 - 16:59
For all the heightened consumer perception and ad awareness that both of Lincoln Motor’s quirky Matthew McConaughey campaigns...
People Illustration