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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Honda
US
Fri, 14/08/2015 - 14:46
Honda and Toyota lead all auto makers with the highest scoring perception metrics by millennials who plan to purchase a car i...
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UK
Wed, 12/08/2015 - 09:53
The new Premier League season has kicked off to the usual fanfare, but another battle is raging off the pitch, between rival...
GEICO
US
Fri, 07/08/2015 - 21:26
Consumers might be paying less attention to the Gecko and Flo ad campaigns, but it does not seem to be deterring consumers fr...
Snapchat
US
Wed, 05/08/2015 - 22:10
The hot perceived brand for millennials is photo/video sharing app Instagram, which has been breaking out of the pack over th...
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UK
Wed, 05/08/2015 - 10:01
Tesco has decided to stop selling small, lunchbox sized versions of Ribena and Capri Sun juice drinks, in an attempt to help...
Walmart
US
Fri, 31/07/2015 - 14:20
Walmart, Target and Old Navy have come out of the back to school starting gate ahead the rest of the retail pack in key consu...
Jeep
US
Wed, 29/07/2015 - 14:25
Two Missouri hackers’ well-publicized remote control hijack of a Jeep Cherokee sent the vehicle into a ditch, yet it has bare...
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UK
Wed, 29/07/2015 - 09:37
One of the crucial aspects of the Chancellor’s Budget was the commitment to raise the living wage for over 25s to...
United
US
Fri, 24/07/2015 - 13:40
Technical snafus over the past two months that grounded many flights appear to have sent United Airlines to their worst consu...
Airbnb
US
UK
Germany
Fri, 24/07/2015 - 13:32
While Airbnb’s consumer awareness has been rising steadily since last year, consumers in the UK are much more likely to consi...
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