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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

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UK
Wed, 22/04/2015 - 13:49
The streaming service Netflix recently announced that it had passed the 60million subscriber mark worldwide. Roughly 40milli...
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UK
Tue, 21/04/2015 - 12:38
After experiencing a loss in sales in the UK, Kit Kat has doubled its media spend this year with the launch of a £10m m...
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UK
Wed, 15/04/2015 - 09:47
Are there now real signs of recovery for Tesco? Its battle not just against its traditional ‘big four’ rivals bu...
Sabra
US
Tue, 14/04/2015 - 19:04
A voluntary nationwide recall of 30,000 cases of hummus has brought Sabra to its lowest consumer perception point in more tha...
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UK
Tue, 14/04/2015 - 14:45
Love it or hate it, Marmite is a permanent fixture in British supermarkets, and new YouGov data reveals how clever and creati...
crocs
US
Thu, 09/04/2015 - 18:22
Fashionistas sneer at them and the public has been up and down, but new data shows that colorful Crocs shoes may be poised to...
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UK
Wed, 08/04/2015 - 09:47
With the Formula 1 season back underway, we analyse how the success of a car brand in the championship can impact upon wider...
McDonald's
US
Mon, 06/04/2015 - 03:58
New consumer data lends support to McDonald’s' decision to test serving breakfast all day for a possible rollout, and may eve...
March Madness
US
Fri, 03/04/2015 - 13:59
After two weeks of NCAA’s March Madness, AT&T has kept its consumer perception gains going for a second consecutive week....
Uber
US
Thu, 26/03/2015 - 16:01
Many consumers still aren’t aware of the taxi disruptors Uber and Lyft and even fewer have trialed the services. But among th...
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