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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

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Wed, 17/06/2015 - 10:16
Apple’s announcement it is to enter the music streaming industry points towards the way we will access music in the yea...
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Tue, 16/06/2015 - 16:32
Band Aid knocked Craftsman out of the top spot down to number three to become the best perceived brand by fathers this year....
Burger King
Tue, 16/06/2015 - 15:46
Since the race of revived fast food icons began one month ago, the King and the Colonel are potentially drawing more customer...
McDonald's McDelivery App in Malaysia
Mon, 15/06/2015 - 04:00
McDonald’s in Malaysia sought to grow its market size and penetration by releasing its online McDelivery app nearly a year af...
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Wed, 10/06/2015 - 09:40
Last week Chancellor George Osborne announced that the government will sell off its remaining 30% stake in Royal Mail, meanin...
Wed, 10/06/2015 - 02:58
Amazon has jumped from last year’s number six position to take the top spot as this year’s best perceived brand by LGBT Ameri...
Tue, 09/06/2015 - 14:25
The growing sex abuse allegations surrounding the reality TV starring Duggar family seems to have sent the TLC cable network...
Dunkin' Donuts
Mon, 08/06/2015 - 10:23
It’s no surprise to find Subway and Panera Bread ranked high on the top 10 dining chains with the best perception by American...
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Wed, 03/06/2015 - 10:05
This week, I have considered the case of budget airline Ryanair. How is it that this once much maligned brand has managed to...
Tue, 02/06/2015 - 21:40
FIFA sponsors appear to have avoided fallout from the soccer organization’s bribery scandal that just cost it its president a...
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