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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Victoria's Secret
US
Thu, 05/11/2015 - 20:29
Lingerie line Victoria’s Secret has been making news with its latest lineup of A-list performers scheduled to perform at the...
Lincoln
US
Tue, 20/10/2015 - 21:55
Is Lincoln getting less mileage from its Matthew McConaughey ad campaign this time around? Lincoln’s latest set of stylistic,...
Diet Pepsi
US
Thu, 15/10/2015 - 17:05
Diet Pepsi’s mid-August sweetener switch from aspartame to sucralose has yet to resonate among millennials. While the percept...
McDonald's
US
Tue, 13/10/2015 - 19:06
The introduction of daylong breakfast appears to have helped send McDonald’s perception among adults 18 and over to their hig...
Nike
US
Wed, 07/10/2015 - 23:26
While YouGov BrandIndex’s consumer perception data bears out Nike co-founder Phil Knight’s recently-stated worry regarding co...
Volkswagen
US
Wed, 07/10/2015 - 15:43
More than two weeks after its diesel rigging became known to the public and brought Volkswagen to its lowest consumer percept...
Whole Foods
US
Wed, 30/09/2015 - 16:09
Three weeks into its “Love Fest” campaign to help shed its “whole paycheck” image and perhaps repair damage done after June’s...
Olive Garden
US
Fri, 25/09/2015 - 12:37
Olive Garden’s second annual “Never Ending Pasta Pass” promotion has brought the chain to its highest consumer perception lev...
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China
Wed, 23/09/2015 - 10:07
Uniqlo had a very interesting July with the sex-in-fitting-room scandal that rocked its brand perception in China. After the...
Volkswagen
US
Tue, 22/09/2015 - 16:14
In a matter of four days, Volkswagen’s growing scandal of equipping their diesel cars with rigged emission standards softwar...
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