Banner Image

Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Impact of Samsung’s Launch of Galaxy S6 / S6 Edge on Its Buzz & Purchase Intent
Thailand
Tue, 23/06/2015 - 07:17
Samsung and Apple have dominated the premium smartphone market in Thailand in recent years. After the global success of Apple...
Article Image
UK
Wed, 17/06/2015 - 10:16
Apple’s announcement it is to enter the music streaming industry points towards the way we will access music in the yea...
Article Image
US
Tue, 16/06/2015 - 16:32
Band Aid knocked Craftsman out of the top spot down to number three to become the best perceived brand by fathers this year....
Burger King
US
Tue, 16/06/2015 - 15:46
Since the race of revived fast food icons began one month ago, the King and the Colonel are potentially drawing more customer...
McDonald's McDelivery App in Malaysia
Malaysia
Mon, 15/06/2015 - 04:00
McDonald’s in Malaysia sought to grow its market size and penetration by releasing its online McDelivery app nearly a year af...
Article Image
UK
Wed, 10/06/2015 - 09:40
Last week Chancellor George Osborne announced that the government will sell off its remaining 30% stake in Royal Mail, meanin...
LGBT
US
Wed, 10/06/2015 - 02:58
Amazon has jumped from last year’s number six position to take the top spot as this year’s best perceived brand by LGBT Ameri...
Duggar
US
Tue, 09/06/2015 - 14:25
The growing sex abuse allegations surrounding the reality TV starring Duggar family seems to have sent the TLC cable network...
Dunkin' Donuts
US
Mon, 08/06/2015 - 10:23
It’s no surprise to find Subway and Panera Bread ranked high on the top 10 dining chains with the best perception by American...
Article Image
US
Wed, 03/06/2015 - 10:05
This week, I have considered the case of budget airline Ryanair. How is it that this once much maligned brand has managed to...
People Illustration