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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

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UK
Wed, 22/02/2017 - 11:57
The news that Sports Direct has bought Schroders’ 11% stake in fashion chain French Connection has raised eyebrows in t...
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Indonesia
Wed, 22/02/2017 - 03:21
It hasn’t been ‘business as usual’ for the automotive industry in recent years. While we were shocked to learn about Volkswag...
Domino's
US
Thu, 16/02/2017 - 16:15
Domino’s has become the breakout dining brand of the past three months, with key data signs reflecting momentum that began...
84 Lumber
US
Thu, 16/02/2017 - 13:34
84 Lumber’s gamble releasing a politically-tinged Super Bowl ad paid off in very substantial boosts in consumer perception an...
Super Bowl 51
US
Fri, 10/02/2017 - 15:39
The NFL came away from the Super Bowl with large spikes in consumer perception metrics, and they may have a record-setting co...
Chase
US
Thu, 02/02/2017 - 20:23
New data illustrates where current customers of Chase, Bank of America, Citibank, and Wells Fargo diverge in opinion. Not al...
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US
Thu, 02/02/2017 - 19:06
It's almost that time of year again. This Sunday, within the confines of Houston's NRG Stadium, the New England Patriots will...
Macy's
US
Wed, 01/02/2017 - 13:12
Macy’s hit its lowest consumer perception score in eight years in the middle of January, the result of a sharp drop right aft...
Cell phone
US
Thu, 26/01/2017 - 14:27
Two of the four major wireless phone brands have experienced significant value perception declines with consumers for the las...
NFL
US
Wed, 25/01/2017 - 14:11
The NFL’s consumer perception recently rebounded after a lackluster season where the league declined steadily to its lowest m...
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