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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Dunkin' Donuts
US
Tue, 08/08/2017 - 16:29
Dunkin’ Donuts is well known for its coffee — it is even considering dropping “Donuts” from its...
McDonald's SG National Day Themed Food
Singapore
Fri, 04/08/2017 - 04:58
With National Day just round the corner, Singapore is gearing up for this year’s Parade. What better way to celebrate the nat...
Monster
US
Tue, 01/08/2017 - 19:58
As the Monster Beverage Corporation prepares to release its Q2 earnings, data from YouGov for Traders shows a slight cor...
United Airlines
US
Tue, 01/08/2017 - 17:27
While United Airlines’ consumer perception is still below the rest of the industry following its April viral video cris...
eBay
US
Mon, 31/07/2017 - 20:53
eBay’s new “Fill Your Cart With Color” campaign appears to have elevated the online commerce company to its...
Chipotle
US
Thu, 27/07/2017 - 20:23
Chipotle may need a successful launch of its queso to make customers forget about the events of last week. The Mexican chain,...
Domino's
US
Tue, 25/07/2017 - 20:35
As Domino’s Pizza prepares to announce its Q2 results tomorrow, YouGov for Traders takes a closer look at one of this decade’...
eBay
US
Tue, 25/07/2017 - 20:02
Ahead of eBay’s quarterly report, YouGov for Traders takes a look at the internet giant’s reputation with US consumers and ex...
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Singapore
Mon, 24/07/2017 - 03:30
BrandIndex data reveals booming business in Singapore but plenty of room for growth in other markets Qoo10’s founder and CEO...
Subway
US
Thu, 20/07/2017 - 19:47
Subway showed the biggest metric gains of three dining chain ad campaigns, which launched on July 10th, though the initial su...
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