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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Dunkin' Donuts
US
Mon, 08/06/2015 - 10:23
It’s no surprise to find Subway and Panera Bread ranked high on the top 10 dining chains with the best perception by American...
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US
Wed, 03/06/2015 - 10:05
This week, I have considered the case of budget airline Ryanair. How is it that this once much maligned brand has managed to...
FIFA
US
Tue, 02/06/2015 - 21:40
FIFA sponsors appear to have avoided fallout from the soccer organization’s bribery scandal that just cost it its president a...
Spotify
US
Mon, 01/06/2015 - 00:14
After a raft of major announcements – including a new version that incorporates video and podcasts, as well as a streaming mu...
VW
US
Mon, 01/06/2015 - 00:06
Volkswagen remains behind its mainstream rivals with convincing potential U.S. car buyers to consider purchasing its vehicles...
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UK
Wed, 27/05/2015 - 10:17
News broke this morning that a number of FIFA officials have been arrested by Swiss police in a dawn raid on a luxury ho...
Time Warner Cable
US
Tue, 26/05/2015 - 20:32
While Charter is a marked consumer satisfaction improvement over Comcast in its $55 billion purchase of Time Warner Cable, it...
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UK
Wed, 20/05/2015 - 10:44
Network Rail workers last Friday announced their plans to strike from 5pm on bank holiday Monday, in a row over pay. Should i...
Tom Brady
US
Wed, 13/05/2015 - 14:31
The NFL’s four regular-season game suspension of New England Patriots quarterback Tom Brady for “Deflategate” appears to have...
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UK
Wed, 13/05/2015 - 09:42
Last week brought great news for BT as they announced a pre-tax profit of £3.17billion, up 12% from the 12 months to Ma...
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