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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

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Wed, 16/03/2016 - 14:27
As the challenger discount supermarkets continue to expand their market share, more established rivals are reacting in differ...
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Mon, 14/03/2016 - 14:07
Consumer perception of beer brands has generally rebounded across the board after two years in a row descending, according to...
Ted Cruz at diner
Sun, 13/03/2016 - 21:53
Attention Presidential candidates: the way to win votes may be through your supporters’ stomachs. And when it comes to Republ...
Burger King
Thu, 10/03/2016 - 17:53
Burger King's new hot dog offering seems to be helping the chain make headway in the competitive perception war with a resurg...
Late Show
Thu, 10/03/2016 - 14:48
Jimmy Kimmel fans are more likely to be reading Guns & Ammo than fans of other talk show hosts. Conan O’Brien fans would...
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Tue, 08/03/2016 - 14:29
Around a year ago in this column, I underlined the troubles that BHS were experiencing. As the embattled retailer has recentl...
Fri, 04/03/2016 - 21:41
Apple’s public battle with the FBI to gain access to the San Bernadino shooter’s iPhone has not impacted the electronic compa...
Wed, 02/03/2016 - 00:42
It took eight days for Starbucks’ perception levels with its current customers to drop by half, after announcing the overhaul...
Fri, 26/02/2016 - 14:58
Uber’s consumer perception fell to its lowest level since last June in the wake of a Michigan Uber driver’s shooting spree la...
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Thu, 25/02/2016 - 14:54
Netflix series ‘Making a Murderer’ has proven to be another huge hit for the streaming service, with observers re...
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