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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Nike
US
Mon, 11/04/2016 - 16:10
Nike has the highest consumer perception among US teens as well as adults 18+. Using its Buzz score to measure consumer perce...
Virgin Atlantic
US
Wed, 06/04/2016 - 02:39
In winning a bidding war against JetBlue for buying Virgin America, Alaska Air receives the domestic airline with the highest...
Google
US
Fri, 01/04/2016 - 15:47
Google is the brand millennials say they’d be proudest to work for, followed in the top 10 ranking understandably dominated b...
Snapchat
US
Thu, 31/03/2016 - 19:35
Snapchat appears to be slowly turning into a millennial woman-dominated app. Millennial women have not only passed men in the...
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UK
Wed, 30/03/2016 - 14:23
For all the headlines about the Budget in the past couple of weeks, there was one policy announcement that could have a major...
Chipotle
US
Thu, 24/03/2016 - 18:42
Since its multiple novovirus breakouts in the fall, Chipotle’s own customers have shown some staying power in recommending th...
iPhone
US
Thu, 24/03/2016 - 13:35
The newly-announced smaller, cheaper iPhone SE may close the value perception problem it has not only with Android owners but...
UK
Wed, 23/03/2016 - 14:09
When a favourite treat has a "new, improved recipe" there is always a tendency to believe that the manufacturer has simply fo...
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UK
Tue, 22/03/2016 - 14:15
As the London Mayoral election approaches, it seems like a good time to consider Uber, a company that has divided opinion in...
Mini
US
Thu, 17/03/2016 - 01:01
Since the unveiling of its new “Defy Labels” ad campaign during this year’s Super Bowl, BMW-owned Mini has hit its highest co...
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