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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Campaign Music
Thu, 02/06/2016 - 17:49
Data science reveals the bands, musicians, and solo artists who most distinguish Clinton supporters from Trump supporters. Wh...
Millenials and Sports Jerseys
Tue, 31/05/2016 - 17:44
While many are upset about the NBA's controversial decision to allow ads on team uniforms, young people don't seem to mind. N...
Thu, 26/05/2016 - 14:25
More than two years after customer service dissatisfaction tales went viral after its February 2014 Time Warner Cable merger...
Johnson's Baby Powder
Tue, 24/05/2016 - 22:15
After a series of costly court rulings forcing them to pay millions of dollars related to cancer deaths and defective hip tra...
TV Shows Streamed
Tue, 24/05/2016 - 17:26
New data from YouGov Profiles shows that young people aren't the only ones streaming TV shows online. After the recent flurry...
Thu, 19/05/2016 - 14:42
Budweiser may be on to something with its forthcoming “America” campaign more than a week before a single revamped beer can h...
Tue, 17/05/2016 - 18:08
The Instagram logo backlash has the hallmarks of many past social media storms around brand logo changes – like a yo-yo, perc...
Michael Strahan
Thu, 12/05/2016 - 21:51
Who should Michael Strahan’s replacement on the morning TV show “Live” has become a big guessing game. However, by using pu...
Game of Thrones
Sat, 07/05/2016 - 18:15
Game of Thrones Season Six is soon to be upon us. This fantasy lovechild of Lord of the Rings and The Godfather delivers an e...
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Wed, 04/05/2016 - 11:32
In its new campaign aimed at first time buyers, Halifax has incorporated the cartoon character Top Cat into its television, p...
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