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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Game of Thrones
US
Sat, 07/05/2016 - 18:15
Game of Thrones Season Six is soon to be upon us. This fantasy lovechild of Lord of the Rings and The Godfather delivers an e...
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UK
Wed, 04/05/2016 - 11:32
In its new campaign aimed at first time buyers, Halifax has incorporated the cartoon character Top Cat into its television, p...
Tinder
US
Fri, 29/04/2016 - 03:15
Looking to date a Republican? Your odds will be better if you sign up for eHarmony or Zoosk – their users tend to lean far mo...
Target
US
Thu, 28/04/2016 - 19:19
Since last week’s announcement that it would allow transgender employees and customers to choose the restroom and fitting roo...
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UK
Thu, 28/04/2016 - 11:45
What’s in our food has never featured more prominently in the news debate, and the issue is at the forefront once again...
Verizon
US
Wed, 27/04/2016 - 16:18
In the two weeks since 36,000 Verizon workers went on strike, the consumer perception levels of both Verizon Wireless and Ver...
UK
Fri, 22/04/2016 - 14:25
When a favourite treat has a "new, improved recipe" there is always a tendency to believe that the manufacturer has simply fo...
Tesla
US
Tue, 19/04/2016 - 19:47
Young electric car company Tesla Motors has some of the best perception levels for both millennials and adults age 35+ – but...
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US
Fri, 15/04/2016 - 14:27
Louisville, KY-based steakhouse chain Texas Roadhouse and Nanuet, NY-based pub-style BJ’s Restaurant and Brewhouse command th...
Whole Foods
US
Wed, 13/04/2016 - 14:12
Whole Foods’ consumer perception is slowly recovering from its June 2015 overcharging incident, but its value perception is s...
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