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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Wed, 17/08/2016 - 13:10
YouGov data - based on over 17,000 interviews - shows opportunities of gaming for brands Pokémon Go has been massively popula...
Back to School
Thu, 11/08/2016 - 19:56
In the thick of back to school season, long troubled Abercrombie + Fitch, along with Forever 21 and Old Navy, are the three r...
cord cutting
Thu, 11/08/2016 - 15:19
As we noted recently, data from YouGov Profiles suggests that the act of moving from one home to another can provide people t...
Wed, 10/08/2016 - 20:44
Even as Disney’s amusement parks struggle to return to earlier consumer perception levels, the category appears to be on a lo...
fox article
Wed, 03/08/2016 - 15:02
Perception of the Fox News Channel brand continues to be well below its historical levels with Republican consumers, seemingl...
goldman article
Wed, 03/08/2016 - 14:59
After being vilified at both Republican and Democratic conventions, nothing significant happened to Goldman Sachs’ consumer p...
Pinterest Article
Wed, 27/07/2016 - 17:43
Over the past few months, as rumors that Pinterest is preparing for an IPO continue to mount, the image-centric social media...
Robot Article
Wed, 27/07/2016 - 17:17
Visions of a utopic society, where robots do all the work while humans enjoy all the leisure, have largely come and gone. Tod...
Chipotle article
Wed, 27/07/2016 - 14:51
Chipotle’s journey to consumer perception recovery appears to have stalled since early June, even with the introduction of a...
Budweiser article
Wed, 27/07/2016 - 14:19
Budweiser has so far been unable to sustain its initial consumer perception bump after announcing its campaign to re-label al...
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