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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Cable Usage after Moving
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Tue, 05/07/2016 - 19:27
While many factors, from ad fatigue to new technology, may tempt people to ditch their cable provider, the act of moving home...
Ticketmaster
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Fri, 01/07/2016 - 10:48
Facing backlash with its customer offerings after its $10 million lawsuit settlement, Ticketmaster dropped to its lowest cons...
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Thu, 30/06/2016 - 17:59
Disney World's horrific alligator attack dragged the theme park down to its lowest consumer perception mark in three years. B...
Band-Aid Jingle
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Tue, 21/06/2016 - 22:13
With its memorable "I am stuck on Band-Aid" tune, Johnson & Johnson's popular bandage brand ranks first on our list of ca...
Splurge Article
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Tue, 21/06/2016 - 21:54
On the heels of National Splurge Day, YouGov Profiles reveals the habits and attitudes of shoppers who tend to splurge You ma...
Target
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Tue, 21/06/2016 - 20:39
For the past three weeks, Target’s purchase consideration levels have been moving around the three-year low mark, coinciding...
Microsoft and LinkedIn
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Fri, 17/06/2016 - 18:28
Data from YouGov Profiles suggests that, even after the acquisition, Microsoft users will require more convincing before sign...
Buffalo Wild Wings
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Thu, 16/06/2016 - 15:20
Four key consumer perception metrics have been soaring simultaneously for Buffalo Wild Wings since April, likely fueled by a...
Article
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Wed, 15/06/2016 - 13:53
While Amazon, Band-Aid and Craftsman remain the three best perceived brands by fathers this year, three new brands have enter...
Spotify
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Fri, 10/06/2016 - 02:43
Spotify’s recently revamped family plan seems to have contributed to the streaming music service hitting its highest percepti...
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