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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Johnson's Baby Powder
Tue, 24/05/2016 - 22:15
After a series of costly court rulings forcing them to pay millions of dollars related to cancer deaths and defective hip tra...
TV Shows Streamed
Tue, 24/05/2016 - 17:26
New data from YouGov Profiles shows that young people aren't the only ones streaming TV shows online. After the recent flurry...
Thu, 19/05/2016 - 14:42
Budweiser may be on to something with its forthcoming “America” campaign more than a week before a single revamped beer can h...
Tue, 17/05/2016 - 18:08
The Instagram logo backlash has the hallmarks of many past social media storms around brand logo changes – like a yo-yo, perc...
Michael Strahan
Thu, 12/05/2016 - 21:51
Who should Michael Strahan’s replacement on the morning TV show “Live” has become a big guessing game. However, by using pu...
Game of Thrones
Sat, 07/05/2016 - 18:15
Game of Thrones Season Six is soon to be upon us. This fantasy lovechild of Lord of the Rings and The Godfather delivers an e...
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Wed, 04/05/2016 - 11:32
In its new campaign aimed at first time buyers, Halifax has incorporated the cartoon character Top Cat into its television, p...
Fri, 29/04/2016 - 03:15
Looking to date a Republican? Your odds will be better if you sign up for eHarmony or Zoosk – their users tend to lean far mo...
Thu, 28/04/2016 - 19:19
Since last week’s announcement that it would allow transgender employees and customers to choose the restroom and fitting roo...
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Thu, 28/04/2016 - 11:45
What’s in our food has never featured more prominently in the news debate, and the issue is at the forefront once again...
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