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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Article
US
Wed, 15/06/2016 - 13:53
While Amazon, Band-Aid and Craftsman remain the three best perceived brands by fathers this year, three new brands have enter...
Spotify
US
Fri, 10/06/2016 - 02:43
Spotify’s recently revamped family plan seems to have contributed to the streaming music service hitting its highest percepti...
Tesla LGBT Best Brand
US
Tue, 07/06/2016 - 15:05
Electric vehicle manufacturer Tesla debuted as this year’s best perceived brand by consumers who identify themselves as lesbi...
Facebook
US
Thu, 02/06/2016 - 19:26
Republican consumers still seem to be wary of Facebook three weeks after reports surfaced about liberal bias in the social ne...
Lyft
US
Thu, 02/06/2016 - 18:58
Lyft’s promotional and marketing spending blitz aimed to take market share away from Uber seems to be helping them. Lyft reac...
Campaign Music
US
Thu, 02/06/2016 - 17:49
Data science reveals the bands, musicians, and solo artists who most distinguish Clinton supporters from Trump supporters. Wh...
Millenials and Sports Jerseys
US
Tue, 31/05/2016 - 17:44
While many are upset about the NBA's controversial decision to allow ads on team uniforms, young people don't seem to mind. N...
Comcast
US
Thu, 26/05/2016 - 14:25
More than two years after customer service dissatisfaction tales went viral after its February 2014 Time Warner Cable merger...
Johnson's Baby Powder
US
Tue, 24/05/2016 - 22:15
After a series of costly court rulings forcing them to pay millions of dollars related to cancer deaths and defective hip tra...
TV Shows Streamed
US
Tue, 24/05/2016 - 17:26
New data from YouGov Profiles shows that young people aren't the only ones streaming TV shows online. After the recent flurry...
People Illustration