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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Late Show
Thu, 10/03/2016 - 14:48
Jimmy Kimmel fans are more likely to be reading Guns & Ammo than fans of other talk show hosts. Conan O’Brien fans would...
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Tue, 08/03/2016 - 14:29
Around a year ago in this column, I underlined the troubles that BHS were experiencing. As the embattled retailer has recentl...
Fri, 04/03/2016 - 21:41
Apple’s public battle with the FBI to gain access to the San Bernadino shooter’s iPhone has not impacted the electronic compa...
Wed, 02/03/2016 - 00:42
It took eight days for Starbucks’ perception levels with its current customers to drop by half, after announcing the overhaul...
Fri, 26/02/2016 - 14:58
Uber’s consumer perception fell to its lowest level since last June in the wake of a Michigan Uber driver’s shooting spree la...
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Thu, 25/02/2016 - 14:54
Netflix series ‘Making a Murderer’ has proven to be another huge hit for the streaming service, with observers re...
Fox News Channel
Wed, 24/02/2016 - 16:20
Since the first GOP presidential debate last August, Fox News Channel seems to have lost its perception mojo with its core ri...
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Wed, 17/02/2016 - 14:52
With train prices at an all-time high, it is little wonder many passengers are reassessing their transport options and travel...
Super Bowl
Wed, 10/02/2016 - 19:21
There is one outstanding message from this year’s Super Bowl ads. Lots of people talking about your brand doesn’t mean it’s...
Goldman Sachs
Tue, 09/02/2016 - 20:30
A combination of vitriolic Democratic debate over Wall Street speaking fees and donations, a $5 billion settlement dating bac...
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