Banner Image


Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Robot Article
Wed, 27/07/2016 - 17:17
Visions of a utopic society, where robots do all the work while humans enjoy all the leisure, have largely come and gone. Tod...
Chipotle article
Wed, 27/07/2016 - 14:51
Chipotle’s journey to consumer perception recovery appears to have stalled since early June, even with the introduction of a...
Budweiser article
Wed, 27/07/2016 - 14:19
Budweiser has so far been unable to sustain its initial consumer perception bump after announcing its campaign to re-label al...
Thu, 21/07/2016 - 18:05
Starbucks’ sudden price hike on July 12th may be provoking a negative reaction with consumers, but it seems like it will bare...
Screening Article
Wed, 20/07/2016 - 19:46
Data from YouGov Profiles shows that those who text, shop, and browse the web while watching TV aren't as distracted as they...
Cereal Article
Wed, 20/07/2016 - 19:37
A new survey reveals that most people think it's normal to eat cereal outside of breakfast, and what that means for marketers...
Pokemon Article
Wed, 20/07/2016 - 19:14
New data from YouGov Omnibus also shows that over one in five players have already bumped into someone. It's hard to embellis...
Fri, 08/07/2016 - 16:19
On average, about 65% of Americans snack between meals. 56% admit they sometimes eat out of boredom, rather than hunger. And...
Fri, 08/07/2016 - 15:55
Any ad targeting based solely on cookie data will see substantial waste – instead it needs to be married to outside connected...
Cable Usage after Moving
Tue, 05/07/2016 - 19:27
While many factors, from ad fatigue to new technology, may tempt people to ditch their cable provider, the act of moving home...
People Illustration