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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Super Bowl
US
Wed, 10/02/2016 - 19:21
There is one outstanding message from this year’s Super Bowl ads. Lots of people talking about your brand doesn’t mean it’s...
Goldman Sachs
US
Tue, 09/02/2016 - 20:30
A combination of vitriolic Democratic debate over Wall Street speaking fees and donations, a $5 billion settlement dating bac...
Carolina Panthers
US
Wed, 03/02/2016 - 14:50
The Super Bowl is not just a meeting of two different teams, but vastly different fans in gender, consumption, tastes, wealth...
Doritos
US
Tue, 02/02/2016 - 14:40
Doritos, in the final stretch of its last consumer-generated “Crash The Super Bowl” campaign, has gained the most positive co...
McDonald's
US
Thu, 28/01/2016 - 17:49
The annual January burger wars, when the three big chains roll out deals and heavy marketing for post-holiday dollars, is alr...
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UK
Wed, 20/01/2016 - 15:29
Last week, we discussed the success two budget retailers – Aldi and Lidl – have had in the past year, and specula...
Virgin America
US
Tue, 05/01/2016 - 18:08
Consumers who are likely travelers had a much more overall favorable experience with domestic airlines this past holiday seas...
Chipotle
US
Thu, 17/12/2015 - 14:06
Chipotle has now experienced an equivalent drop in consumer perception as General Motors did in 2014 when it was accused of c...
NFL
US
Wed, 16/12/2015 - 19:12
Sabra took 54 days to fully recover from its “possible” hummus listeria outbreak in the spring, while the NFL has yet to make...
Texas Roadhouse
US
Wed, 09/12/2015 - 14:08
Texas Roadhouse has seen recent increases in three of its key metrics, following campaigns that support local fundraisers an...
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