Banner Image

Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Bud Light
US
Wed, 23/08/2017 - 16:06
Since mid-summer, Bud Light has been pulling away from Miller Lite in two key perception metrics, with its current "craf...
Merck
US
Tue, 22/08/2017 - 16:38
Pharmaceutical giant Merck received a notable bump up in consumer perception after CEO Kenneth Frazier announced he was quitt...
Article Image
Thailand
Tue, 22/08/2017 - 10:19
This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether...
Carmakers
US
Thu, 17/08/2017 - 20:51
Numerous automakers, particularly foreign brands, have managed to maintain their Purchase Consideration levels with consumers...
Back to school
US
Wed, 16/08/2017 - 22:36
The annual blitz of back-to-school ads seem to be resonating less with parents in 2017 than they did in 2016, according to Yo...
Article Image
UK
Wed, 16/08/2017 - 10:21
As another football season gets underway our data points towards a successful summer for Sky Sports on the ad front. Its...
Article Image
UK
Wed, 16/08/2017 - 10:21
As another football season gets underway our data points towards a successful summer for Sky Sports on the ad front. Its...
Neutrogena
US
Thu, 10/08/2017 - 16:19
Can an offhand Twitter mention from The Rock move product? A singular plug from Dwayne “The Rock” Johnson on Twit...
Article Image
UK
Wed, 09/08/2017 - 08:48
Over the last month, the brand which has achieved the greatest uplift in its Ad Awareness is Swedish furniture brand Ikea wit...
Dunkin' Donuts
US
Tue, 08/08/2017 - 16:29
Dunkin’ Donuts is well known for its coffee — it is even considering dropping “Donuts” from its...
People Illustration