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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Roseanne
US
Wed, 06/06/2018 - 18:38
Discussions about Ambien these days are anything but sleepy. After Roseanne Barr partially blamed the sedative for her contro...
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US
Tue, 29/05/2018 - 14:02
With Tuesday’s racial-sensitivity training occurring at 8,000 Starbucks stores, the chain has been hit the hardest in o...
White Castle
US
Tue, 22/05/2018 - 21:58
Five weeks after introducing its first plant-based sliders, White Castle is making perception headway with both millennials a...
Reputation Ranking
US
Fri, 18/05/2018 - 18:36
Health and technology companies take up eight out of the top 10 brands that consumers say they’d be most proud to work...
Southwest
US
Thu, 17/05/2018 - 14:43
Southwest Airlines’ recent series of mishaps – an engine exploding in April that resulted in a passenger death, a...
Adidas and Nike
US
Wed, 16/05/2018 - 16:16
Embroiled sportswear rivals Adidas and Nike are struggling with perception and potential revenue in ways they haven’t i...
Oreo
US
Thu, 10/05/2018 - 17:06
In a nation where, according to data from YouGov Profiles, 72% of its adult population admits to having a sweet tooth, Oreo h...
Snapchat
US
Thu, 10/05/2018 - 17:01
Parent company Snap Inc.'s first quarter financial results for 2018, released May 1, disappointed investors, sending the...
Mother's Day
US
Mon, 07/05/2018 - 10:00
Netflix climbed from third place to the top position in perception research firm YouGov BrandIndex's annual mothers...
Huawei
Singapore
Thu, 03/05/2018 - 04:07
This month, Huawei is the brand which has achieved the greatest uplift in Ad Awareness in Singapore. The Chinese tech giant r...
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