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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Emojis
US
Sun, 20/11/2016 - 17:43
New data from YouGov Profiles finds that 58% of consumers think marketers are trying too hard with emojis in ad campaigns. La...
Yuengling
US
Tue, 08/11/2016 - 14:29
Yuengling beer has given up most of the significant positive perception it had developed with consumers over the summer, sinc...
Pizza Hut
US
Fri, 04/11/2016 - 18:28
Five weeks into Pizza Hut’s new character-driven “No one out pizzas the Hut” ad campaign - featuring a homesick alien and a m...
Sprint
US
Wed, 02/11/2016 - 12:58
Putting Verizon’s former “Can you hear me now” pitchman Paul Marcarelli front and center of their own campaign, along with in...
Cubs
US
Fri, 28/10/2016 - 19:39
The Cleveland Indians haven't won a World Series since 1948, making their succession of losing seasons one of the longest dro...
Taylor Swift
US
Thu, 27/10/2016 - 18:51
The celebrity with the biggest percentage of conservative-leaning fans is currently playing instructional league baseball in...
NFL
US
Wed, 26/10/2016 - 15:47
Another possible headache for the NFL to go along with its 11% Nielsen ratings drop so far this season: overall consumer perc...
Jack Daniel's
US
Fri, 21/10/2016 - 18:04
Tennessee Whiskey Jack Daniel’s and Smirnoff Vodka achieved the overall highest millennial (21 – 34) perception metrics in a...
Fox News
US
Wed, 19/10/2016 - 13:52
Two years ago, Fox News Channel was the 10th best perceived brand by Republicans. Last year, they slipped to number 15, and n...
iPhone 7
US
Wed, 12/10/2016 - 14:46
Reaction to the new iPhone 7 across a few key demographics has been muted this year compared to the iPhone 6S introduction in...
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