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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Macy's
US
Wed, 01/02/2017 - 13:12
Macy’s hit its lowest consumer perception score in eight years in the middle of January, the result of a sharp drop right aft...
Cell phone
US
Thu, 26/01/2017 - 14:27
Two of the four major wireless phone brands have experienced significant value perception declines with consumers for the las...
NFL
US
Wed, 25/01/2017 - 14:11
The NFL’s consumer perception recently rebounded after a lackluster season where the league declined steadily to its lowest m...
Macys
US
Mon, 16/01/2017 - 00:05
Data suggests that the struggling mid-market retailer might be better off aiming for either high- or low-income consumers. Th...
Samsung
US
Tue, 10/01/2017 - 21:02
Samsung is rebounding from its Galaxy Note 7 crisis in some key perception metrics, even passing Apple on the way back up, ac...
Southwest
US
Mon, 09/01/2017 - 20:57
After taking the top spot away from Southwest last year, Virgin America dropped to fourth place this year and Southwest regai...
Walmart Freak Out
US
Tue, 20/12/2016 - 23:08
Nearly every major retailer with the largest consumer ad awareness took significant jumps since Black Friday, but those numbe...
Goldman Sachs
US
Tue, 20/12/2016 - 22:51
Since President-elect Donald Trump nominated Rex Tillerson, Steven Mnuchin, and Andrew Puzder for top cabinet positions, cons...
Dos Equis
US
Thu, 15/12/2016 - 14:37
Dos Equis' new “World’s Most Interesting Man” doesn’t appear to be so interesting to millennials. Since re-introducing the ic...
Panera
US
Tue, 13/12/2016 - 21:13
In-N-Out and Chick-fil-A are the quick service restaurants (QSR) with the highest recommendations from their own customers, w...
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