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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Screening Article
Wed, 20/07/2016 - 19:46
Data from YouGov Profiles shows that those who text, shop, and browse the web while watching TV aren't as distracted as they...
Cereal Article
Wed, 20/07/2016 - 19:37
A new survey reveals that most people think it's normal to eat cereal outside of breakfast, and what that means for marketers...
Pokemon Article
Wed, 20/07/2016 - 19:14
New data from YouGov Omnibus also shows that over one in five players have already bumped into someone. It's hard to embellis...
Fri, 08/07/2016 - 16:19
On average, about 65% of Americans snack between meals. 56% admit they sometimes eat out of boredom, rather than hunger. And...
Fri, 08/07/2016 - 15:55
Any ad targeting based solely on cookie data will see substantial waste – instead it needs to be married to outside connected...
Cable Usage after Moving
Tue, 05/07/2016 - 19:27
While many factors, from ad fatigue to new technology, may tempt people to ditch their cable provider, the act of moving home...
Fri, 01/07/2016 - 10:48
Facing backlash with its customer offerings after its $10 million lawsuit settlement, Ticketmaster dropped to its lowest cons...
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Thu, 30/06/2016 - 17:59
Disney World's horrific alligator attack dragged the theme park down to its lowest consumer perception mark in three years. B...
Band-Aid Jingle
Tue, 21/06/2016 - 22:13
With its memorable "I am stuck on Band-Aid" tune, Johnson & Johnson's popular bandage brand ranks first on our list of ca...
Splurge Article
Tue, 21/06/2016 - 21:54
On the heels of National Splurge Day, YouGov Profiles reveals the habits and attitudes of shoppers who tend to splurge You ma...
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