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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Abercrombie & Fitch
US
Mon, 05/06/2017 - 18:42
Abercrombie & Fitch announced their first quarter earnings last month at a time when the company’s rivals are reportedly...
Epcot
US
Wed, 31/05/2017 - 16:58
Four of the biggest amusement park chains have been gradually losing purchase consideration favor with their customers who ar...
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UK
Wed, 31/05/2017 - 10:05
Once again an airline is in the headlines for the wrong reasons. This time it’s BA trying to recover its reputation fol...
LGBT Rankings
US
Tue, 30/05/2017 - 17:45
Amazon moved back up to regain the top spot as this year’s best perceived brand by consumers who identify themselves as lesbi...
Ivanka Trump
US
Fri, 26/05/2017 - 17:00
Despite a turbulent month for her father, the negative consumer perception stance of Ivanka Trump’s clothing brand among wome...
United
US
Wed, 24/05/2017 - 14:30
Just when United Airlines’ viral video crisis sent the carrier down to historical consumer perception lows, their customers i...
Gillette
US
Thu, 18/05/2017 - 19:21
After upstarts Dollar Shave Club and Harry’s made serious land grabs on its home razor blade turf, Gillette seems to be achie...
Smoothie
US
Thu, 18/05/2017 - 17:45
Heading into the summer, potential sales revenue increases may loom for Dunkin’ Donuts, Texas Roadhouse, Domino’s and Chipotl...
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UK
Wed, 17/05/2017 - 15:27
Following on from Mental Health Awareness week, now is a good time to consider how one charity – Mind – has succe...
United
US
Thu, 11/05/2017 - 18:30
Consumers appear to be getting more critical of insensitive airline treatment: since the United Airlines crisis broke on Apri...
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