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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Jewelry
US
Wed, 08/03/2017 - 15:30
Consumer perception of both Jared The Galleria of Jewelry and Kay Jewelers just fell to four-year lows in the aftermath of a...
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UK
Wed, 08/03/2017 - 09:20
As the owners of French car manufacturer Peugeot agree to purchase the Vauxhall and Opel arm of the General Motors group, it...
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US
Thu, 02/03/2017 - 16:10
After hitting a more than three-year brand perception low last May after paying millions in lawsuits, the picture for global...
BandAid
US
Wed, 01/03/2017 - 19:24
This year’s ranking of the brands best perceived by women leans heavily toward two categories: home-based products and the In...
Waterstones
UK
Wed, 01/03/2017 - 09:48
In the face of challenges from the likes of Amazon, Waterstones success in returning to profit for the first time in sev...
CNN
US
Sun, 26/02/2017 - 14:28
CNN president Jeff Zucker’s assertions that President Trump’s constant battering of the network these past two months seems t...
Starbucks
US
Wed, 22/02/2017 - 15:58
Starbucks’ end of January announcement to hire 10,000 refugees over the next five years, and the subsequent boycott some grou...
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UK
Wed, 22/02/2017 - 11:57
The news that Sports Direct has bought Schroders’ 11% stake in fashion chain French Connection has raised eyebrows in t...
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Indonesia
Wed, 22/02/2017 - 03:21
It hasn’t been ‘business as usual’ for the automotive industry in recent years. While we were shocked to learn about Volkswag...
Domino's
US
Thu, 16/02/2017 - 16:15
Domino’s has become the breakout dining brand of the past three months, with key data signs reflecting momentum that began...
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