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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

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Mon, 24/04/2017 - 10:45
This March saw the return of Marie Curie’s Annual Great Daffodil Campaign, a high profile fundraising initiative design...
Thu, 20/04/2017 - 01:02
With the imminent release of the Galaxy S8 phone, Samsung’s consumer perception caught back up with Apple after its devastati...
Sports fan
Wed, 19/04/2017 - 15:47
Of all major sports leagues, the NBA is generating the most positive Buzz (+17.5) among 18-34 year olds while the NFL continu...
Kendall Jenner
Wed, 19/04/2017 - 13:14
Two weeks after the controversial Kendall Jenner ad brought Pepsi to its lowest consumer perception levels in nearly 10 years...
United Airlines
Thu, 13/04/2017 - 15:09
In the wake of highly viral videos of a passenger being forcibly dragged off a plane, and corporate response under fire, Unit...
Fox News Channel
Tue, 11/04/2017 - 18:38
The lawsuit and advertiser controversies surrounding prime time show host Bill O’Reilly sent Fox News Channel’s consumer perc...
Thu, 06/04/2017 - 16:58
Nike’s pro athlete hijab development announcement provoked applause and backlash, but in the end, the sportswear company hit...
United Airlines
Thu, 06/04/2017 - 16:51
United Airlines refusal to let a group of teen girls board unless they changed out of their spandex leggings triggered a wide...
Special K vs. Cheerios
Tue, 04/04/2017 - 22:09
From television habits to social media usage to opinions on the decline of the American family, no two consumer groups are pe...
Ace Hardware
Thu, 30/03/2017 - 02:35
Clothing trends may come and go, but hammers, ladders and lightbulbs never seem to go out of style. While many general and cl...
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