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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Thu, 20/07/2017 - 19:47
Subway showed the biggest metric gains of three dining chain ad campaigns, which launched on July 10th, though the initial su...
Tue, 18/07/2017 - 16:05
Mercedes-Benz’s new social media-only campaign touting its high-performance AMG division appears to have sparked a sharp qual...
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Mon, 17/07/2017 - 14:10
This month, TripAdvisor is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has see...
Health Insurance
Thu, 13/07/2017 - 17:23
Since the introduction of the American Healthcare Act of 2017 to Congress in March, quality perception of health insurance co...
Wed, 12/07/2017 - 19:36
One year after its first “America” label summer promotion experienced a solid launch, but couldn’t apparently sustain itself,...
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Wed, 12/07/2017 - 12:44
Recently the business pages have been dominated by news from an ongoing court case involving retail tycoon Mike Ashley, the f...
Yum China
Mon, 10/07/2017 - 16:09
Over the reporting period, Yum China Holdings’ share price experienced dramatic growth, rising over 40%. Looking at our Brand...
Soft Drinks
Fri, 07/07/2017 - 14:58
Twenty-eight (28) percent of US consumers were Coca Cola customers in the past 30 days, compared to 20% for Pepsi. Just behin...
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Wed, 05/07/2017 - 09:53
Over the last month, AA has achieved the greatest uplift in Ad Awareness score among all the brands YouGov tracks. This is as...
Ride-sharing service
Wed, 05/07/2017 - 06:01
Sharing economy companies and messaging apps, along with travel, banking and sportswear brands dominate the biggest gains in...
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