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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

AT&T
US
Tue, 12/09/2017 - 15:07
After Verizon announced plans to slow down streaming speeds for its unlimited data users, rival AT&T passed Verizon...
Casual Dining
US
Thu, 07/09/2017 - 18:06
Millennials aren’t hurting all casual dining chains — in some cases, they seem to be helping. The casual dining s...
Mountain Dew
US
Wed, 06/09/2017 - 16:27
Mountain Dew, a brand with a long history of achieving above-average ad awareness in the soft drink industry, just hit a one-...
Kroger
US
Thu, 31/08/2017 - 15:05
In its latest annual report, the Kroger Company notes that it's "one of the largest retailers in the world base...
NFL
US
Wed, 30/08/2017 - 16:11
Three years after the National Football League faced a major crisis over its handling of accusations of domestic violence, th...
Bud Light
US
Wed, 23/08/2017 - 16:06
Since mid-summer, Bud Light has been pulling away from Miller Lite in two key perception metrics, with its current "craf...
Merck
US
Tue, 22/08/2017 - 16:38
Pharmaceutical giant Merck received a notable bump up in consumer perception after CEO Kenneth Frazier announced he was quitt...
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Thailand
Tue, 22/08/2017 - 10:19
This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether...
Carmakers
US
Thu, 17/08/2017 - 20:51
Numerous automakers, particularly foreign brands, have managed to maintain their Purchase Consideration levels with consumers...
Back to school
US
Wed, 16/08/2017 - 22:36
The annual blitz of back-to-school ads seem to be resonating less with parents in 2017 than they did in 2016, according to Yo...
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