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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

NFL
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Wed, 25/01/2017 - 14:11
The NFL’s consumer perception recently rebounded after a lackluster season where the league declined steadily to its lowest m...
Macys
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Mon, 16/01/2017 - 00:05
Data suggests that the struggling mid-market retailer might be better off aiming for either high- or low-income consumers. Th...
Samsung
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Tue, 10/01/2017 - 21:02
Samsung is rebounding from its Galaxy Note 7 crisis in some key perception metrics, even passing Apple on the way back up, ac...
Southwest
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Mon, 09/01/2017 - 20:57
After taking the top spot away from Southwest last year, Virgin America dropped to fourth place this year and Southwest regai...
Walmart Freak Out
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Tue, 20/12/2016 - 23:08
Nearly every major retailer with the largest consumer ad awareness took significant jumps since Black Friday, but those numbe...
Goldman Sachs
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Tue, 20/12/2016 - 22:51
Since President-elect Donald Trump nominated Rex Tillerson, Steven Mnuchin, and Andrew Puzder for top cabinet positions, cons...
Dos Equis
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Thu, 15/12/2016 - 14:37
Dos Equis' new “World’s Most Interesting Man” doesn’t appear to be so interesting to millennials. Since re-introducing the ic...
Panera
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Tue, 13/12/2016 - 21:13
In-N-Out and Chick-fil-A are the quick service restaurants (QSR) with the highest recommendations from their own customers, w...
GrubHub
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Thu, 08/12/2016 - 15:52
After a steep drop, GrubHub is still in negative consumer sentiment one month after CEO Matt Maloney’s post-Election Day empl...
Mayo Clinic
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Tue, 06/12/2016 - 12:53
Hospitals and treatment clinics dominate YouGov BrandIndex’s first Brand Advocacy rankings, brands which receive the highest...
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