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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Thu, 15/04/2010 - 15:27
The UK has seen petrol prices hit an all-time high with the average price of a litre reaching 120p and overtaking the July 20...
Wed, 14/04/2010 - 15:29
Magners and Strongbow, two of the biggest cider brands in Britain, are beginning to show a recovery after their 'Buzz' scores...
Thu, 08/04/2010 - 15:30
Transport company Arriva's BrandIndex 'Attention' score has increased over the past month following news that Deutsche Bahn,...
Wed, 17/03/2010 - 15:32
The BBC's 'Buzz' scores took a significant downturn after the broadcaster announced it was planning to axe BBC 6 Music and th...
Wed, 03/03/2010 - 15:33
It seems that British consumers are very sensitive to the details of their arrangements with their utility suppliers. This we...
Mon, 01/03/2010 - 15:35
Early indications suggest that Toyota's brand health may recover faster than originally feared from the damage inflicted by t...
Tue, 09/02/2010 - 15:37
Unsurprisingly the Toyota brand has been tarnished by its recent series of recalls and its failure to react quickly to addres...
Thu, 28/01/2010 - 15:38
Last month saw a celebrity scandal of epic proportions. No-one who picked up a newspaper could avoid the headlines linking Wo...
Wed, 27/01/2010 - 15:40
We have looked at the impact that President Obama's announcement on 21 January may have had on the American public's percepti...
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