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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

UK
Wed, 05/05/2010 - 15:22
Described as a “potentially unprecedented” environmental disaster by the President of the United States, the explosion of (an...
UK
Thu, 29/04/2010 - 15:23
The negative publicity surrounding the recent 'toxic sofa' lawsuit involving Homebase and Argos (both part of the affected Ho...
US
Mon, 26/04/2010 - 15:25
Goldman Sachs has seen its US BrandIndex 'Reputation' and 'Buzz' scores tumble following the recent allegations of fraud by t...
UK
Thu, 15/04/2010 - 15:27
The UK has seen petrol prices hit an all-time high with the average price of a litre reaching 120p and overtaking the July 20...
UK
Wed, 14/04/2010 - 15:29
Magners and Strongbow, two of the biggest cider brands in Britain, are beginning to show a recovery after their 'Buzz' scores...
UK
Thu, 08/04/2010 - 15:30
Transport company Arriva's BrandIndex 'Attention' score has increased over the past month following news that Deutsche Bahn,...
UK
Wed, 17/03/2010 - 15:32
The BBC's 'Buzz' scores took a significant downturn after the broadcaster announced it was planning to axe BBC 6 Music and th...
UK
Wed, 03/03/2010 - 15:33
It seems that British consumers are very sensitive to the details of their arrangements with their utility suppliers. This we...
UK
Mon, 01/03/2010 - 15:35
Early indications suggest that Toyota's brand health may recover faster than originally feared from the damage inflicted by t...
US
UK
Germany
Tue, 09/02/2010 - 15:37
Unsurprisingly the Toyota brand has been tarnished by its recent series of recalls and its failure to react quickly to addres...
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