Banner Image

Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Super Bowl 2018 advertisers
US
Wed, 07/02/2018 - 21:23
Two leading streaming networks – Netflix and Hulu – along with Jeep were the only Super Bowl advertisers to land...
Yum Brands
US
Tue, 06/02/2018 - 16:40
Heading into Yum Brands’ fourth quarter earnings this Thursday morning, only Taco Bell has shown an increase in purchas...
Mayo Clinc
US
Thu, 01/02/2018 - 07:32
Mayo Clinic, Amazon, and Google top YouGov BrandIndex's ranking of the brands women say they would be most proud to...
Dunkin' Donuts
US
Wed, 31/01/2018 - 14:30
More than three weeks after Dunkin’ Donuts began scaling back its menu, the general public seems to like the concept, b...
PayPal
US
Thu, 25/01/2018 - 15:27
Since forming a digital wallet partnership with Google last April, online payment facilitator PayPal made one of the biggest...
Tide
US
Wed, 24/01/2018 - 16:29
The “Tide Pod Challenge” may be sinking Tide’s consumer perception level, but that doesn’t seem to be...
Article Image
Singapore
Mon, 22/01/2018 - 11:58
Following several lawsuits claiming that Apple’s iPhone batteries were designed to slow down over time, the company...
7-Eleven
US
Wed, 17/01/2018 - 18:21
After Immigration and Customs Enforcement agents raided 7-Eleven stores nationwide and arrested 21 undocumented workers, the...
Spotify
US
Thu, 11/01/2018 - 16:35
With an IPO on the horizon, Spotify may have a leading 35% market share in the streaming music sector, but rival Pandora domi...
JetBlue
US
Tue, 09/01/2018 - 21:41
JetBlue moved up from fourth to third place over the past 90 days in YouGov BrandIndex's annual holiday travel satisfaction r...
People Illustration