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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Tue, 06/03/2018 - 15:36
Although Kroger is the nation's largest supermarket chain, YouGov data suggests that title is under threat from a much yo...
Dick's Sporting Goods
Mon, 05/03/2018 - 17:10
Consumer perception rose dramatically for both Dick’s Sporting Goods and Walmart after the stores announced changes in...
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Fri, 02/03/2018 - 14:56
This week brought the unfortunate news that retailer Toys R Us had been placed into administration, putting around 3,000 jobs...
Thu, 01/03/2018 - 16:06
Despite a significant increase in the number of people talking and hearing about many of the brands which broke their NRA par...
Winter Olympics
Wed, 28/02/2018 - 15:55
Due to an error in the original article, the following lists of Olympics partners, both domestic and worldwide, have been upd...
Carl's Jr.
Thu, 22/02/2018 - 18:51
Nearly one year after switching advertising gears from racy to menu-focused, Carl’s Jr. has not improved its position w...
Winter Olympics
Wed, 21/02/2018 - 17:07
Yogurt maker Chobani made the biggest statistically significant gains in multiple metrics during the first half of the Winter...
Taco Bell
Wed, 14/02/2018 - 18:08
Both Taco Bell’s one-dollar menu rollout in early December and Nacho Fries launch in late January align with bump ups i...
Tue, 13/02/2018 - 21:39
The red Tesla Roadster’s surprise appearance at the SpaceX Falcon Heavy rocket launch last week substantially increased...
Super Bowl 2018 advertisers
Wed, 07/02/2018 - 21:23
Two leading streaming networks – Netflix and Hulu – along with Jeep were the only Super Bowl advertisers to land...
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