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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

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UK
Wed, 15/03/2017 - 14:01
Ordinarily, when a new device hits the market, the talk is of innovation and revolutionary new features. However, the big sto...
St. Patricks Day
US
Wed, 15/03/2017 - 10:56
Consumer perception of beer brands is a bit softer this year compared to 2016, even for perennial leader Samuel Adams, accord...
Avocados From Mexico
US
Fri, 10/03/2017 - 01:10
Avocados From Mexico is the only Super Bowl advertiser to make significant gains in all three key consumer perception metrics...
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Singapore
Thu, 09/03/2017 - 04:12
Back in November, we heard the online retail giant Amazon is planning to expand into South-east Asia by opening an office in...
Jewelry
US
Wed, 08/03/2017 - 15:30
Consumer perception of both Jared The Galleria of Jewelry and Kay Jewelers just fell to four-year lows in the aftermath of a...
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UK
Wed, 08/03/2017 - 09:20
As the owners of French car manufacturer Peugeot agree to purchase the Vauxhall and Opel arm of the General Motors group, it...
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US
Thu, 02/03/2017 - 16:10
After hitting a more than three-year brand perception low last May after paying millions in lawsuits, the picture for global...
BandAid
US
Wed, 01/03/2017 - 19:24
This year’s ranking of the brands best perceived by women leans heavily toward two categories: home-based products and the In...
Waterstones
UK
Wed, 01/03/2017 - 09:48
In the face of challenges from the likes of Amazon, Waterstones success in returning to profit for the first time in sev...
CNN
US
Sun, 26/02/2017 - 14:28
CNN president Jeff Zucker’s assertions that President Trump’s constant battering of the network these past two months seems t...
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