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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Spotify and Pandora
US
Wed, 03/04/2019 - 22:06
As Spotify marks the one-year anniversary of its IPO, new data from YouGov Plan and Track shows that consumer perception of t...
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Singapore
Tue, 02/04/2019 - 09:16
Introduction of limited edition menu sends brand health soaring The introduction of a limited edition menu at McDonald’...
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Singapore
Thu, 28/03/2019 - 07:18
Two weeks before launch of Jewel, the airport’s brand has seen an increase in buzz Singaporeans are already hearing goo...
Levi's
US
Tue, 26/03/2019 - 20:51
After a 34-year hiatus, Levi Strauss & Co. is back on the New York Stock Exchange, and, so far, the two seem to be a good...
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Malaysia
Mon, 18/03/2019 - 07:45
An in-depth look at Malaysia Airlines consumers and its brand health Malaysia Airlines’ recent history has seen it face...
Nike
US
Wed, 13/03/2019 - 17:27
Early evidence from YouGov Plan & Track suggests that Nike’s recent Dream Crazier ad push, featuring Serena William...
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Singapore
Tue, 12/03/2019 - 03:00
After a torrid period for the SMRT, the transport provider has made great strides towards recovery when it comes to customer...
Avocados From Mexico
US
Wed, 06/03/2019 - 22:03
One month after the New England Patriots defeated the Los Angeles Rams in Super Bowl LIII, the latest data from YouGov Plan...
Nike
US
Wed, 06/03/2019 - 17:49
When it comes to shifts in consumer sentiment, Nike has had quite a month. According to new data from YouGov Plan & Track...
2019 Women's Rankings
US
Fri, 01/03/2019 - 21:02
No two consumer groups are identical. Consider, for example, the differences between women and men. When it comes to shopping...
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