Banner Image

Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Gillette
US
Thu, 18/05/2017 - 19:21
After upstarts Dollar Shave Club and Harry’s made serious land grabs on its home razor blade turf, Gillette seems to be achie...
Smoothie
US
Thu, 18/05/2017 - 17:45
Heading into the summer, potential sales revenue increases may loom for Dunkin’ Donuts, Texas Roadhouse, Domino’s and Chipotl...
Article Image
UK
Wed, 17/05/2017 - 15:27
Following on from Mental Health Awareness week, now is a good time to consider how one charity – Mind – has succe...
United
US
Thu, 11/05/2017 - 18:30
Consumers appear to be getting more critical of insensitive airline treatment: since the United Airlines crisis broke on Apri...
Article Image
UK
Wed, 10/05/2017 - 06:00
As Debenhams announces its plans to revitalise the company, it is a good time to assess how the retailer’s brand percep...
TLC
US
Tue, 09/05/2017 - 18:13
Two years since the last ranking of the 10 best perceived brands by mothers, half of the brands on the list are new, undersco...
Craftsman
US
Sun, 07/05/2017 - 22:50
The hand tools industry is experiencing a quality perception decline as spring gardening and repair season is in full swing,...
Wells Fargo
US
Fri, 05/05/2017 - 03:30
If Wells Fargo’s first post-crisis image repair ad campaign – “Building Better Every Day” – is to make amends with its own cu...
Whole Foods
US
Thu, 27/04/2017 - 22:26
Two years after overpricing allegations were leveled at Whole Foods, which ultimately forced it to apologize, pay fines, and...
Fox
US
Wed, 26/04/2017 - 21:51
In the aftermath of its Bill O’Reilly crisis, Fox News Channel fell to its lowest consumer perception level in nearly 10 year...
People Illustration