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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Chipotle
US
Thu, 27/07/2017 - 20:23
Chipotle may need a successful launch of its queso to make customers forget about the events of last week. The Mexican chain,...
Domino's
US
Tue, 25/07/2017 - 20:35
As Domino’s Pizza prepares to announce its Q2 results tomorrow, YouGov for Traders takes a closer look at one of this decade’...
eBay
US
Tue, 25/07/2017 - 20:02
Ahead of eBay’s quarterly report, YouGov for Traders takes a look at the internet giant’s reputation with US consumers and ex...
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Singapore
Mon, 24/07/2017 - 03:30
BrandIndex data reveals booming business in Singapore but plenty of room for growth in other markets Qoo10’s founder and CEO...
Subway
US
Thu, 20/07/2017 - 19:47
Subway showed the biggest metric gains of three dining chain ad campaigns, which launched on July 10th, though the initial su...
Mercedes
US
Tue, 18/07/2017 - 16:05
Mercedes-Benz’s new social media-only campaign touting its high-performance AMG division appears to have sparked a sharp qual...
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UK
Mon, 17/07/2017 - 14:10
This month, TripAdvisor is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has see...
Health Insurance
US
Thu, 13/07/2017 - 17:23
Since the introduction of the American Healthcare Act of 2017 to Congress in March, quality perception of health insurance co...
Budweiser
US
Wed, 12/07/2017 - 19:36
One year after its first “America” label summer promotion experienced a solid launch, but couldn’t apparently sustain itself,...
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UK
Wed, 12/07/2017 - 12:44
Recently the business pages have been dominated by news from an ongoing court case involving retail tycoon Mike Ashley, the f...
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