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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Mother's Day
US
Mon, 07/05/2018 - 10:00
Netflix climbed from third place to the top position in perception research firm YouGov BrandIndex's annual mothers...
Huawei
Singapore
Thu, 03/05/2018 - 04:07
This month, Huawei is the brand which has achieved the greatest uplift in Ad Awareness in Singapore. The Chinese tech giant r...
Microsoft
US
Wed, 02/05/2018 - 16:26
In 2015, Microsoft CEO Satya Nadella said, “We want to move from people needing Windows to choosing Windows, to loving...
Nike
US
Wed, 02/05/2018 - 14:27
Nike’s consumer brand perception has held on and even rebounded quickly over the past several weeks, despite a series o...
Tide
US
Tue, 01/05/2018 - 15:57
Tide’s consumer perception has still not recovered several months after the “pod eating” fad sent it to its...
The North Face
US
Wed, 25/04/2018 - 16:20
Three weeks into its new “Move Mountains” marketing campaign highlighting female athletes and role models, The No...
Tesla
US
Wed, 25/04/2018 - 14:35
The good news for Tesla, and other automakers investing resources into electric vehicles, is that most Americans (51%) believ...
United Airlines
US
Tue, 24/04/2018 - 15:48
United Airlines is taking a long time to regain its perception mojo with prospective travelers, yet it is seemingly benefitin...
Starbucks
US
Wed, 18/04/2018 - 15:24
Starbucks dropped to its lowest consumer perception level since November 2015 in the wake of a racially-charged incident in P...
Pepsi
US
Tue, 17/04/2018 - 16:07
One year after pulling its controversial Kendall Jenner ad, Pepsi’s brand perception with millennials has made an infre...
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