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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Lululemon
US
Thu, 11/04/2019 - 20:52
New data from YouGov Plan and Track confirms what various media outlets are reporting: Lululemon is doing well with men....
Ford Dodge
US
Wed, 10/04/2019 - 19:05
As the Ford Mustang celebrates its 55th anniversary, new data from YouGov Plan and Track sheds some light on consumers who ho...
Tesla
US
Thu, 04/04/2019 - 20:43
In terms of consumer perception, 2018 wasn’t the best year for Tesla. After becoming the most valuable US automaker wit...
Spotify and Pandora
US
Wed, 03/04/2019 - 22:06
As Spotify marks the one-year anniversary of its IPO, new data from YouGov Plan and Track shows that consumer perception of t...
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Singapore
Tue, 02/04/2019 - 09:16
Introduction of limited edition menu sends brand health soaring The introduction of a limited edition menu at McDonald’...
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Singapore
Thu, 28/03/2019 - 07:18
Two weeks before launch of Jewel, the airport’s brand has seen an increase in buzz Singaporeans are already hearing goo...
Levi's
US
Tue, 26/03/2019 - 20:51
After a 34-year hiatus, Levi Strauss & Co. is back on the New York Stock Exchange, and, so far, the two seem to be a good...
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Malaysia
Mon, 18/03/2019 - 07:45
An in-depth look at Malaysia Airlines consumers and its brand health Malaysia Airlines’ recent history has seen it face...
Nike
US
Wed, 13/03/2019 - 17:27
Early evidence from YouGov Plan & Track suggests that Nike’s recent Dream Crazier ad push, featuring Serena William...
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Singapore
Tue, 12/03/2019 - 03:00
After a torrid period for the SMRT, the transport provider has made great strides towards recovery when it comes to customer...
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