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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Nike
US
Wed, 13/03/2019 - 17:27
Early evidence from YouGov Plan & Track suggests that Nike’s recent Dream Crazier ad push, featuring Serena William...
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Singapore
Tue, 12/03/2019 - 03:00
After a torrid period for the SMRT, the transport provider has made great strides towards recovery when it comes to customer...
Avocados From Mexico
US
Wed, 06/03/2019 - 22:03
One month after the New England Patriots defeated the Los Angeles Rams in Super Bowl LIII, the latest data from YouGov Plan...
Nike
US
Wed, 06/03/2019 - 17:49
When it comes to shifts in consumer sentiment, Nike has had quite a month. According to new data from YouGov Plan & Track...
2019 Women's Rankings
US
Fri, 01/03/2019 - 21:02
No two consumer groups are identical. Consider, for example, the differences between women and men. When it comes to shopping...
Peloton
US
Fri, 22/02/2019 - 20:29
As in-home exercise equipment company Peloton prepares to file for an IPO later this year, new data from YouGov Plan & Tr...
Battle Royale
US
Thu, 21/02/2019 - 15:52
After attracting 25 million players one week following its launch earlier this month, Electronic Arts’ (EA) new battle...
Amazon Alexa
US
Tue, 12/02/2019 - 22:05
New data from YouGov Plan & Track shows that out of more than 1,800 brands, Amazon’s Alexa experienced the largest...
Super Bowl
US
Wed, 06/02/2019 - 21:42
While the New England Patriots may have beat the Los Angeles Rams on the field last Sunday, new data from YouGov Plan & T...
Emergen-C
US
Wed, 30/01/2019 - 15:44
While the colder months are usually better for Emergen-C, a powdered drink mix containing antioxidants and vitamins, this win...
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