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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Equifax
US
Mon, 18/09/2017 - 18:26
In the first ten days of its hacking crisis, Equifax’s consumer perception is falling at a quicker rate than most compa...
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Thailand
Thu, 14/09/2017 - 09:34
This month, barbeque chain Bar B Q Plaza is the brand that has achieved the greatest uplift in its Ad Awareness score (whethe...
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Singapore
Thu, 14/09/2017 - 09:24
This month, of all brands tracked in BrandIndex in Singapore, Amazon achieved the greatest uplift in Ad Awareness score (whet...
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China
Thu, 14/09/2017 - 08:44
This month, smartphone producer Xiaomi Smartphone is the brand that has achieved the greatest uplift in its Ad Awareness scor...
Men's Wearhouse
US
Wed, 13/09/2017 - 15:10
Men’s Wearhouse’s first ad campaign from agency EP+Co not only brought the retailer to its highest ad awareness l...
AT&T
US
Tue, 12/09/2017 - 15:07
After Verizon announced plans to slow down streaming speeds for its unlimited data users, rival AT&T passed Verizon...
Casual Dining
US
Thu, 07/09/2017 - 18:06
Millennials aren’t hurting all casual dining chains — in some cases, they seem to be helping. The casual dining s...
Mountain Dew
US
Wed, 06/09/2017 - 16:27
Mountain Dew, a brand with a long history of achieving above-average ad awareness in the soft drink industry, just hit a one-...
Kroger
US
Thu, 31/08/2017 - 15:05
In its latest annual report, the Kroger Company notes that it's "one of the largest retailers in the world base...
NFL
US
Wed, 30/08/2017 - 16:11
Three years after the National Football League faced a major crisis over its handling of accusations of domestic violence, th...
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