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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Cetaphil
US
Tue, 06/11/2018 - 19:46
After singer, actor, and internet personality Troye Sivan revealed in a Vogue YouTube tutorial that his beauty routine began...
Hilton
US
Wed, 31/10/2018 - 16:34
In late September, Hilton launched a new ad campaign featuring actor and singer Anna Kendrick. If designed to reach younger c...
Southwest Airlines
US
Tue, 30/10/2018 - 15:28
Last April, Southwest Airlines suffered a series of setbacks that sent its usually high consumer perception levels down to Ea...
Dollar Shave Club
US
Thu, 25/10/2018 - 16:05
Dollar Shave Club is growing up, and consumers appear to be enjoying the process, according to new data from YouGov Plan...
Ford
US
Tue, 23/10/2018 - 19:25
As the Ford Motor Company prepares to transport people and things around in the cities of tomorrow, the automaker has recentl...
Sears
US
Wed, 17/10/2018 - 15:17
After years of declining sales and store closures, Sears Holdings Corporation has officially filed for bankruptcy. The latest...
Outback Steakhouse
US
Wed, 10/10/2018 - 19:51
Offering customers the all-you-can-eat option is rarely an unpopular move among the general public. If restaurant patrons don...
Reese's
US
Tue, 09/10/2018 - 17:56
This Halloween season, the National Retail Federation estimates that consumers will spend $2.6 billion on candy alone. Perhap...
Fox News Channel
US
Thu, 04/10/2018 - 16:10
Fox News Channel, which is about to enter its 22nd year, has plenty to celebrate these days. Ratings remain high, for one. Th...
Dunkin' Donuts
US
Wed, 03/10/2018 - 17:01
Dunkin’ Donuts’ recent decision to rebrand as simply Dunkin’ seems to have generated a healthy amount of po...
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