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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Verizon Strike
US
Thu, 25/08/2016 - 18:28
Consumer perception of the four major mobile carriers is the tightest it’s been in six years, thanks to Verizon’s slow recove...
Olympics
US
Wed, 24/08/2016 - 18:38
United Airlines, NBC-TV, and BP had the most statistically significant consumer perception gains over the course of the Rio O...
Phelps and Bolt
US
Tue, 23/08/2016 - 15:47
As the Olympics draws to a close, having created dozens of new sporting heroes, new data from YouGov Profiles shows that fans...
KFC
US
Fri, 19/08/2016 - 12:37
Chicken QSR restaurants are flying high with fast food eaters while Mexican outlets are languishing, even when Chipotle is ex...
Olympics
US
UK
Germany
Wed, 17/08/2016 - 20:42
New data from YouGov Profiles shows that, unlike the positive Brits and Americans, Germans are much less likely to be enthus...
Olympics
US
Wed, 17/08/2016 - 17:00
With four of the top 10 Olympic advertising spenders in the automotive category – and BMW leading the way at $28.7 million ac...
Pokemon
US
Wed, 17/08/2016 - 13:10
YouGov data - based on over 17,000 interviews - shows opportunities of gaming for brands Pokémon Go has been massively popula...
Back to School
US
Thu, 11/08/2016 - 19:56
In the thick of back to school season, long troubled Abercrombie + Fitch, along with Forever 21 and Old Navy, are the three r...
cord cutting
US
Thu, 11/08/2016 - 15:19
As we noted recently, data from YouGov Profiles suggests that the act of moving from one home to another can provide people t...
Disney
US
Wed, 10/08/2016 - 20:44
Even as Disney’s amusement parks struggle to return to earlier consumer perception levels, the category appears to be on a lo...
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