Banner Image

Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Time Warner Cable
US
Fri, 24/03/2017 - 14:02
Changing its name to Spectrum may have been the best thing to happen to Time Warner Cable after merging with Charter. Since...
Article Image
UK
Fri, 24/03/2017 - 12:40
Earlier this month Spotify announced that it had reached 50million pay subscribers, as it continues to battle against Apple M...
United
US
Thu, 23/03/2017 - 12:58
Cheaper basic economy fares and lower prices to Europe and Asia seem to have raised the consumer value perception of most air...
Article Image
US
Thu, 16/03/2017 - 13:51
The smoke is clearing in the unlimited data war between wireless carriers and T-Mobile seems to have emerged the leader. T-M...
St. Patricks Day
US
Wed, 15/03/2017 - 10:56
Consumer perception of beer brands is a bit softer this year compared to 2016, even for perennial leader Samuel Adams, accord...
Avocados From Mexico
US
Fri, 10/03/2017 - 01:10
Avocados From Mexico is the only Super Bowl advertiser to make significant gains in all three key consumer perception metrics...
Article Image
Singapore
Thu, 09/03/2017 - 04:12
Back in November, we heard the online retail giant Amazon is planning to expand into South-east Asia by opening an office in...
Jewelry
US
Wed, 08/03/2017 - 15:30
Consumer perception of both Jared The Galleria of Jewelry and Kay Jewelers just fell to four-year lows in the aftermath of a...
Article Image
US
Thu, 02/03/2017 - 16:10
After hitting a more than three-year brand perception low last May after paying millions in lawsuits, the picture for global...
BandAid
US
Wed, 01/03/2017 - 19:24
This year’s ranking of the brands best perceived by women leans heavily toward two categories: home-based products and the In...
People Illustration