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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Sutherland
US
Thu, 22/09/2016 - 15:04
New data from YouGov Profiles reveals a host of new potential advertisers that Kiefer Sutherland's fans could attract to ABC...
Samsung
US
Wed, 21/09/2016 - 22:36
Both Samsung and Wells Fargo, possibly facing their worst crises in recent memory, have seen their consumer perception fall i...
Bourbon
US
Wed, 21/09/2016 - 22:09
Actor Matthew McConaughey’s first advertising directorial effort as Wild Turkey’s creative director seems to be off to a slow...
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US
Sun, 18/09/2016 - 21:26
Data shows that 40% of 18-49 year olds who watch 'Quantico,' starring Priyanka Chopra, are minorities. As the fall TV schedul...
Article Image
US
Sun, 18/09/2016 - 21:17
New data from YouGov Profiles shows that, of all the sneaker brands, Under Armour has the wealthiest customers with more than...
iPhone 7
US
Fri, 16/09/2016 - 13:36
Apple’s iPhone 7 announcement appears to have stemmed a consumer perception decline over the past several weeks, but consider...
Olive Garden
US
Wed, 14/09/2016 - 14:15
Maybe the third time will be the charm for Olive Garden’s Never Ending Pasta Pass promotion this Thursday: its first two annu...
McDonald's
US
Mon, 12/09/2016 - 13:49
In the summer marketing battle for consumer hearts and wallets, the five that gained the most this past June through August w...
Samsung
US
Wed, 07/09/2016 - 15:42
Samsung’s nine-month consumer perception lead versus rival Apple, an advantage mostly due to Apple’s year-long declining sco...
Verizon Strike
US
Thu, 25/08/2016 - 18:28
Consumer perception of the four major mobile carriers is the tightest it’s been in six years, thanks to Verizon’s slow recove...
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