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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Domino's
US
Thu, 16/02/2017 - 16:15
Domino’s has become the breakout dining brand of the past three months, with key data signs reflecting momentum that began...
84 Lumber
US
Thu, 16/02/2017 - 13:34
84 Lumber’s gamble releasing a politically-tinged Super Bowl ad paid off in very substantial boosts in consumer perception an...
Super Bowl 51
US
Fri, 10/02/2017 - 15:39
The NFL came away from the Super Bowl with large spikes in consumer perception metrics, and they may have a record-setting co...
Chase
US
Thu, 02/02/2017 - 20:23
New data illustrates where current customers of Chase, Bank of America, Citibank, and Wells Fargo diverge in opinion. Not al...
Article Image
US
Thu, 02/02/2017 - 19:06
It's almost that time of year again. This Sunday, within the confines of Houston's NRG Stadium, the New England Patriots will...
Macy's
US
Wed, 01/02/2017 - 13:12
Macy’s hit its lowest consumer perception score in eight years in the middle of January, the result of a sharp drop right aft...
Cell phone
US
Thu, 26/01/2017 - 14:27
Two of the four major wireless phone brands have experienced significant value perception declines with consumers for the las...
NFL
US
Wed, 25/01/2017 - 14:11
The NFL’s consumer perception recently rebounded after a lackluster season where the league declined steadily to its lowest m...
Macys
US
Mon, 16/01/2017 - 00:05
Data suggests that the struggling mid-market retailer might be better off aiming for either high- or low-income consumers. Th...
Samsung
US
Tue, 10/01/2017 - 21:02
Samsung is rebounding from its Galaxy Note 7 crisis in some key perception metrics, even passing Apple on the way back up, ac...
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