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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Pandora
US
Wed, 13/12/2017 - 20:05
Fallout from Signet Jewelry’s sexual harassment and discrimination suit from February seems to be impacting female cons...
Patagonia
US
Tue, 12/12/2017 - 22:07
Patagonia’s and REI’s public battles with the Interior Department over the reduction of two national monuments in...
Bud Light
US
Mon, 11/12/2017 - 15:28
Bud Light’s medieval-ish “Dilly Dilly” TV spots are not showing the same perception gains as other parts of...
Brand Health Momentum rankings
US
Thu, 07/12/2017 - 15:55
The top brands which combined the largest brand health gains with increased purchase consideration across 2017 mostly fe...
Sephora
US
Thu, 30/11/2017 - 16:35
Cosmetics and beauty chain Sephora may be able to look back at 2017 as a banner year for women’s perception of their br...
Starbucks
US
Wed, 29/11/2017 - 15:40
Complaints about Starbucks’s new holiday cup pushing a “gay agenda” turned out to be a tempest in a coffee...
BNI
Indonesia
Mon, 13/11/2017 - 02:00
This month, BNI is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ad...
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UK
Thu, 02/11/2017 - 12:00
Chinese mobile phone brand Huawei recently announced plans to expand its digital marketing strategy in Europe.  The bran...
Ivanka Trump
US
Tue, 31/10/2017 - 18:25
The perception of Ivanka Trump’s clothing line by consumers of all three political affiliations is starting to converge...
Samuel Adams
US
Wed, 25/10/2017 - 23:12
Sam Adams seems to have lost its craft beer mojo across a number of key perception metrics these past four years, with a floo...
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