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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

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UK
Wed, 20/05/2015 - 10:44
Network Rail workers last Friday announced their plans to strike from 5pm on bank holiday Monday, in a row over pay. Should i...
Tom Brady
US
Wed, 13/05/2015 - 14:31
The NFL’s four regular-season game suspension of New England Patriots quarterback Tom Brady for “Deflategate” appears to have...
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UK
Wed, 13/05/2015 - 09:42
Last week brought great news for BT as they announced a pre-tax profit of £3.17billion, up 12% from the 12 months to Ma...
AOL
US
Tue, 12/05/2015 - 17:24
For $4.4 billion, Verizon is buying the social media brand with the second lowest brand health, with only mySpace having a lo...
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UK
Wed, 06/05/2015 - 13:31
With sales booming and a healthy share price reflecting their success, everything on the surface looks rosy for retail giant...
Band-Aid
US
Wed, 06/05/2015 - 02:08
Every mom’s solution to all cuts, scrapes and boo-boos, Band-Aid, debuted in the number one spot for this year’s 10 best perc...
Bud Light
US
Mon, 04/05/2015 - 15:42
Last week's Bud Light controversy over beer bottle labels that forced the brewer to apologize last Tuesday afternoon appears...
Ford
US
Mon, 04/05/2015 - 14:05
After two years of quality perception issues with potential auto buyers, stemming recalls and class action lawsuits related t...
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UK
Wed, 29/04/2015 - 14:04
YouGov’s study into travel plans shows an industry on the up. An increase in consumer confidence is leading to a growth...
Schick
US
Tue, 28/04/2015 - 20:38
Hopping on the “Pitch Perfect” sequel bandwagon with its newest campaign appears to have paid impressive dividends for Schick...
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