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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Reputation Ranking
US
Fri, 18/05/2018 - 18:36
Health and technology companies take up eight out of the top 10 brands that consumers say they’d be most proud to work...
Southwest
US
Thu, 17/05/2018 - 14:43
Southwest Airlines’ recent series of mishaps – an engine exploding in April that resulted in a passenger death, a...
Adidas and Nike
US
Wed, 16/05/2018 - 16:16
Embroiled sportswear rivals Adidas and Nike are struggling with perception and potential revenue in ways they haven’t i...
Oreo
US
Thu, 10/05/2018 - 17:06
In a nation where, according to data from YouGov Profiles, 72% of its adult population admits to having a sweet tooth, Oreo h...
Snapchat
US
Thu, 10/05/2018 - 17:01
Parent company Snap Inc.'s first quarter financial results for 2018, released May 1, disappointed investors, sending the...
Mother's Day
US
Mon, 07/05/2018 - 10:00
Netflix climbed from third place to the top position in perception research firm YouGov BrandIndex's annual mothers...
Huawei
Singapore
Thu, 03/05/2018 - 04:07
This month, Huawei is the brand which has achieved the greatest uplift in Ad Awareness in Singapore. The Chinese tech giant r...
Microsoft
US
Wed, 02/05/2018 - 16:26
In 2015, Microsoft CEO Satya Nadella said, “We want to move from people needing Windows to choosing Windows, to loving...
Nike
US
Wed, 02/05/2018 - 14:27
Nike’s consumer brand perception has held on and even rebounded quickly over the past several weeks, despite a series o...
Tide
US
Tue, 01/05/2018 - 15:57
Tide’s consumer perception has still not recovered several months after the “pod eating” fad sent it to its...
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