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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Facebook
US
Thu, 05/03/2015 - 17:11
Facebook gets higher levels of recommendations to friends and family in Brazil than any other major country, according to You...
Walmart
US
Thu, 05/03/2015 - 14:23
Walmart’s announcement to raise wages boosted their consumer perception to their best level in two months, but didn’t seem to...
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UK
Wed, 04/03/2015 - 13:50
BBC One celebrated EastEnders’ 30th anniversary with a series of live shows broadcast from February 17-20. In what can...
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UK
Wed, 04/03/2015 - 11:50
Prior to his performance at the BRIT awards, international rap superstar Kanye West decided to have a pre-show meal at what w...
Sprint
US
Wed, 25/02/2015 - 15:35
A substantial boost in consumer ad awareness has not been able to give Sprint’s “Cut Your Bill In Half” promotion “legs” sinc...
Samsung TV
US
Wed, 25/02/2015 - 14:22
Early February reports about Samsung’s SmartTV privacy policy, which warned that sensitive, spoken, information could be capt...
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UK
Wed, 25/02/2015 - 14:16
With Six Nations fever in full effect I consider the commercial opportunity this provides one of the competition partners...
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UK
Mon, 23/02/2015 - 13:43
Recently, news broke that Sky Sports and BT had won the rights to broadcast Premier League Football in Britain between 2016-1...
McDonald's
US
Tue, 17/02/2015 - 03:13
The “Pay With Lovin’” campaign appears to have more people talking about McDonald’s and even increased consumer consideration...
Jewelry Valentine's
US
Thu, 12/02/2015 - 17:15
Although Jared leads its jewelry competitors in advertising awareness, it still trails Tiffany and Zales when it comes to pur...
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