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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

M&M's
US
Thu, 22/06/2017 - 15:55
Six weeks in to the biggest launch of its 75-year-history, M&M’s customer demographics appear to be slowly changing towar...
M&Ms
US
Tue, 13/06/2017 - 21:18
Two brands debuted on this year’s top 10 best perceived brands by fathers – Home Depot and M&M’s. Home Depot joined riva...
Dos Equis
US
Mon, 12/06/2017 - 15:46
Millennials seem to have lost interest in Dos Equis’ new “World’s Most Interesting Man,” enough for parent Heineken USA to sw...
Hulu
US
Wed, 07/06/2017 - 20:44
The back-to-back launches of season two of “The Path” and especially the acclaimed series “The Handmaid’s Tale” seem to help...
Abercrombie & Fitch
US
Mon, 05/06/2017 - 18:42
Abercrombie & Fitch announced their first quarter earnings last month at a time when the company’s rivals are reportedly...
Epcot
US
Wed, 31/05/2017 - 16:58
Four of the biggest amusement park chains have been gradually losing purchase consideration favor with their customers who ar...
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UK
Wed, 31/05/2017 - 10:05
Once again an airline is in the headlines for the wrong reasons. This time it’s BA trying to recover its reputation fol...
LGBT Rankings
US
Tue, 30/05/2017 - 17:45
Amazon moved back up to regain the top spot as this year’s best perceived brand by consumers who identify themselves as lesbi...
Ivanka Trump
US
Fri, 26/05/2017 - 17:00
Despite a turbulent month for her father, the negative consumer perception stance of Ivanka Trump’s clothing brand among wome...
United
US
Wed, 24/05/2017 - 14:30
Just when United Airlines’ viral video crisis sent the carrier down to historical consumer perception lows, their customers i...
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