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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Mucinex
US
Thu, 19/07/2018 - 16:45
As sure as the number of people with colds and flus is bound to spike during the fall and winter seasons, so are sightings of...
HBO
US
Wed, 18/07/2018 - 15:33
Earlier this month, the New York Times reported that AT&T, the new parent company of HBO, was asking the premium network...
HelloFresh
US
Thu, 12/07/2018 - 15:52
Plenty of people don’t like to cook. And even among those who do, not all of them have the ability to do so. According...
Adidas Nike
US
Wed, 11/07/2018 - 16:21
Tournaments aren’t particularly good at producing ties. Generally speaking, there’s the champion and there’...
PlayStation
US
Tue, 26/06/2018 - 21:39
PlayStation’s latest TV spot ends with a horde of people running along a beach, while others soar into the air and fly....
Maybelline
US
Wed, 20/06/2018 - 20:35
Soon after Meghan Markle became the newest member of the British royal family, her reported fondness for a Maybelline mascara...
IHOP
US
Tue, 19/06/2018 - 20:00
If the International House of Pancakes wanted attention by temporarily changing its name to the International House of Burger...
Father's Day
US
Tue, 12/06/2018 - 16:11
With Father's Day just around the corner, there's a good chance many Americans are asking themselves the familiar que...
Best Buy
US
Thu, 07/06/2018 - 15:53
With a new logo and ad campaign focused on customer service, along with a new membership plan that offers unlimited tech supp...
Roseanne
US
Wed, 06/06/2018 - 18:38
Discussions about Ambien these days are anything but sleepy. After Roseanne Barr partially blamed the sedative for her contro...
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