Banner Image

Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Article Image
UK
Thu, 22/01/2015 - 10:09
Christmas rail chaos endured by commuters at Finsbury Park station precipitated an apology from Network Rail Chief Executive...
NFL
US
Wed, 21/01/2015 - 18:58
With less than two weeks until the Super Bowl, the National Football League’s consumer perception is about half of what it wa...
Article Image
UK
Wed, 21/01/2015 - 10:10
‘It’s no longer Dairy Milk. It is similar, but not exactly Dairy Milk’. So said Cadbury’s spokesman...
Article Image
UK
Wed, 07/01/2015 - 09:39
After dominating the burger industry for years, fast food behemoth McDonalds now finds itself under pressure. Falling sales a...
Southwest
US
Tue, 06/01/2015 - 19:24
Most major domestic airlines sustained their satisfaction levels throughout this past holiday season with likely travelers, a...
Sony
US
Fri, 19/12/2014 - 19:07
The Sony Pictures cyberattack – which unveiled controversial insider e-mails to the public -- has brought the Sony brand to i...
Jimmy John's
US
Thu, 18/12/2014 - 14:04
Millennials show a remarkable amount of brand loyalty for several dining brands, while some fast food veterans are less likel...
Article Image
UK
Wed, 17/12/2014 - 10:31
The Christmas period is always one of great stress and pressure for the delivery sector. With Royal Mail’s hold over th...
Victoria's Secret
US
Tue, 16/12/2014 - 18:42
This Christmas may prove to be merrier (and more profitable) than usual for Victoria’s Secret: its purchase consideration sco...
Target
US
Thu, 11/12/2014 - 20:01
After their Christmas 2013 data breach took them on one of the sharpest consumer perception drops since 2010’s BP oil crisis,...
People Illustration

Powered by YouGov