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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Band-Aid Jingle
US
Tue, 21/06/2016 - 22:13
With its memorable "I am stuck on Band-Aid" tune, Johnson & Johnson's popular bandage brand ranks first on our list of ca...
Splurge Article
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Tue, 21/06/2016 - 21:54
On the heels of National Splurge Day, YouGov Profiles reveals the habits and attitudes of shoppers who tend to splurge You ma...
Target
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Tue, 21/06/2016 - 20:39
For the past three weeks, Target’s purchase consideration levels have been moving around the three-year low mark, coinciding...
Microsoft and LinkedIn
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Fri, 17/06/2016 - 18:28
Data from YouGov Profiles suggests that, even after the acquisition, Microsoft users will require more convincing before sign...
Buffalo Wild Wings
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Thu, 16/06/2016 - 15:20
Four key consumer perception metrics have been soaring simultaneously for Buffalo Wild Wings since April, likely fueled by a...
Article
US
Wed, 15/06/2016 - 13:53
While Amazon, Band-Aid and Craftsman remain the three best perceived brands by fathers this year, three new brands have enter...
Spotify
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Fri, 10/06/2016 - 02:43
Spotify’s recently revamped family plan seems to have contributed to the streaming music service hitting its highest percepti...
Tesla LGBT Best Brand
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Tue, 07/06/2016 - 15:05
Electric vehicle manufacturer Tesla debuted as this year’s best perceived brand by consumers who identify themselves as lesbi...
Facebook
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Thu, 02/06/2016 - 19:26
Republican consumers still seem to be wary of Facebook three weeks after reports surfaced about liberal bias in the social ne...
Lyft
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Thu, 02/06/2016 - 18:58
Lyft’s promotional and marketing spending blitz aimed to take market share away from Uber seems to be helping them. Lyft reac...
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