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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

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UK
Wed, 13/08/2014 - 15:03
The battle to dominate the home broadband market continues unabated, with the main industry players going to ever increasing...
Trivago
US
Tue, 12/08/2014 - 16:19
The Trivago Guy is shaking up the online travel booking industry. The Germany-based travel search engine Trivago has come out...
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UK
Mon, 11/08/2014 - 14:45
A major challenge for high profile brands is how to react to a crisis, this can be logistical or a scandal within the public...
Pizza
US
Fri, 08/08/2014 - 12:01
Little Caesars is taking a bigger slice of customers in the pizza wars. Following its February introduction of the $5 Hot-N-R...
Comcast
US
Thu, 07/08/2014 - 13:43
Journalist Ryan Block’s highly viral recording of his tangle with an aggressive Comcast service rep has helped bring the cabl...
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UK
Wed, 06/08/2014 - 12:04
YouGov CEO Stephan Shakespeare, considers the summer drinks market. The summer of sunshine to which the British public has be...
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US
Wed, 30/07/2014 - 14:59
As back to school season hits full swing, YouGov BrandIndex, the only daily brand consumer perception research service, takes...
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UK
Fri, 25/07/2014 - 12:01
In recent days, Manchester United announced a £750 million kit sponsorship deal with Adidas, the largest of its kind in...
Edeka
Germany
Wed, 23/07/2014 - 20:40
German supermarket chains Rewe and Edeka have chosen two very different strategies in order to attract new customers. German...
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UK
Wed, 23/07/2014 - 11:33
Food manufacturer Mondelēz International is bringing Ritz Crackers back to television for first time in 30 years. In an attem...
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