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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

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UK
Mon, 20/10/2014 - 11:22
Lucozade continues to be the dominant brand within the energy drinks market, and the adjoining sports drinks industry. Using...
McDonald's
US
Fri, 17/10/2014 - 16:20
Three weeks after re-launching its annual Monopoly game and six days since rolling out its new aggressive “transparency” camp...
Walmart
US
Thu, 16/10/2014 - 14:53
Despite having higher value perception and enjoying higher purchase consideration levels than Walmart, Amazon still trails it...
Apple iPhone 6
UAE
Wed, 15/10/2014 - 14:50
The battle between Apple and Samsung to win the hearts of consumers is well known. Time and again both companies strategicall...
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UK
Wed, 15/10/2014 - 10:29
What is the future for the bookshop, and Waterstones in particular, on our high street? And what does this say about prospect...
Samsung
US
Thu, 09/10/2014 - 22:31
Just as Apple’s iPhone 6 launch hoopla was subsiding after having reached its highest consumer perception levels in two years...
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UK
Thu, 09/10/2014 - 09:50
In September 2013, Camelot decided to increase the price of The National Lottery to £2. A far reaching marketing campai...
JP Morgan
US
Wed, 08/10/2014 - 12:58
The bigger the breach, it seems the less consumers care. It also helps to not go first. As each of the three biggest data bre...
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UK
Wed, 08/10/2014 - 10:41
Sainsbury’s hit the headlines for all the wrong reasons in recent days. A poster designed for store staff which implies...
Yahoo
US
Thu, 02/10/2014 - 17:08
Despite heavy media and shareholder scrutiny of Yahoo’s direction - activist shareholder group Starboard Value urged the comp...
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