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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

General Motors
US
Tue, 22/04/2014 - 19:39
In the thick of one of the worst crises in General Motors history, the carmaker’s consumer perception seems to have hit botto...
Teen Clothing
US
Thu, 17/04/2014 - 18:11
Teen retailers are far behind their general competitors in two key metrics with parents: value perception and purchase consid...
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UK
Wed, 16/04/2014 - 14:01
As part of Ryanair’s quest to revamp its image, the low-cost airline has launched its first TV campaign in 25 years. The impr...
General Motors
US
Tue, 15/04/2014 - 16:53
Back in mid-March BrandIndex reported that the General Motors crisis was proving to be nowhere near as severe as Toyota’s rec...
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UK
Thu, 10/04/2014 - 16:31
The latest BrandIndex tracking data shows that Aldi and Lidl could well be benefiting from the decline of Morrisons – w...
Taco Bell McDonald's
US
Tue, 08/04/2014 - 14:18
The breakfast war is raging and it looks like Taco Bell is winning the opening battle for consumer perception over McDonald’s...
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UK
Tue, 08/04/2014 - 09:33
Three has gained increased attention lately as its latest advertising campaign went viral. #SingItKitty, which features a gi...
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US
Fri, 04/04/2014 - 16:40
Unlike past major breaking news stories, coverage of missing Malaysia Airlines Flight 370 over the past three weeks does not...
#nomakeofselfie
UK
Fri, 04/04/2014 - 14:02
The impromptu social media campaign for cancer awareness – where thousands of people shared makeup-free photos of thems...
Coca Cola
US
Thu, 03/04/2014 - 20:28
YouGov recently analyzed nearly 100 non-alcoholic beverage brands to identify how the sector has evolved in the U.S. over the...
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