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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Bud Light
US
Mon, 04/05/2015 - 15:42
Last week's Bud Light controversy over beer bottle labels that forced the brewer to apologize last Tuesday afternoon appears...
Ford
US
Mon, 04/05/2015 - 14:05
After two years of quality perception issues with potential auto buyers, stemming recalls and class action lawsuits related t...
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UK
Wed, 29/04/2015 - 14:04
YouGov’s study into travel plans shows an industry on the up. An increase in consumer confidence is leading to a growth...
Schick
US
Tue, 28/04/2015 - 20:38
Hopping on the “Pitch Perfect” sequel bandwagon with its newest campaign appears to have paid impressive dividends for Schick...
BreadTalk
Singapore
Fri, 24/04/2015 - 19:42
After the passing of Singapore’s first Prime Minister Lee Kuan Yew, Bakery Chain BreadTalk launched a “commemorative bun” to...
Singtel
US
Singapore
Thu, 23/04/2015 - 14:51
The Singtel-Gushclould incident was the talk of the town (that town being Singapore) last month over a campaign which apparen...
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US
Wed, 22/04/2015 - 21:02
NBC’s overall brand health levels have recovered from the Brian Williams crisis, with the Vanity Fair’s lengthy investigation...
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UK
Wed, 22/04/2015 - 13:49
The streaming service Netflix recently announced that it had passed the 60million subscriber mark worldwide. Roughly 40milli...
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UK
Tue, 21/04/2015 - 12:38
After experiencing a loss in sales in the UK, Kit Kat has doubled its media spend this year with the launch of a £10m m...
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UK
Wed, 15/04/2015 - 09:47
Are there now real signs of recovery for Tesco? Its battle not just against its traditional ‘big four’ rivals bu...
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