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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Uber
US
Thu, 26/03/2015 - 16:01
Many consumers still aren’t aware of the taxi disruptors Uber and Lyft and even fewer have trialed the services. But among th...
March Madness
US
Thu, 26/03/2015 - 14:58
In the first week of NCAA’s March Madness, Coke and AT&T appear to have moved the needle the most on three important cons...
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UK
Wed, 25/03/2015 - 12:42
BHS is one of Britain’s most recognisable retailers, but has experienced troubles in recent years. This culminated in t...
McDonald's
US
Mon, 23/03/2015 - 18:52
Call it the McDonald’s paradox or a testament to the ubiquity of the brand. As much as McDonald’s general perception has fall...
Apple Watch
US
Wed, 18/03/2015 - 20:32
Apple’s March 9th press conference demonstrating its forthcoming watch appears to have caused a spike in attention and word o...
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UK
Wed, 18/03/2015 - 09:49
With 1.3 billion users worldwide, you could be forgiven for suggesting that Facebook is not in urgent need of a prominent adv...
St Patrick's Day
US
Mon, 16/03/2015 - 00:52
Samuel Adams and Budweiser are the two best-perceived beers in America, according to the annual St. Patrick’s Day ranking. Sa...
Facebook
US
Thu, 05/03/2015 - 17:11
Facebook gets higher levels of recommendations to friends and family in Brazil than any other major country, according to You...
Walmart
US
Thu, 05/03/2015 - 14:23
Walmart’s announcement to raise wages boosted their consumer perception to their best level in two months, but didn’t seem to...
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UK
Wed, 04/03/2015 - 13:50
BBC One celebrated EastEnders’ 30th anniversary with a series of live shows broadcast from February 17-20. In what can...
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