Banner Image

Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Tinder
US
Fri, 29/04/2016 - 03:15
Looking to date a Republican? Your odds will be better if you sign up for eHarmony or Zoosk – their users tend to lean far mo...
Target
US
Thu, 28/04/2016 - 19:19
Since last week’s announcement that it would allow transgender employees and customers to choose the restroom and fitting roo...
Article Image
UK
Thu, 28/04/2016 - 11:45
What’s in our food has never featured more prominently in the news debate, and the issue is at the forefront once again...
Verizon
US
Wed, 27/04/2016 - 16:18
In the two weeks since 36,000 Verizon workers went on strike, the consumer perception levels of both Verizon Wireless and Ver...
UK
Fri, 22/04/2016 - 14:25
When a favourite treat has a "new, improved recipe" there is always a tendency to believe that the manufacturer has simply fo...
Tesla
US
Tue, 19/04/2016 - 19:47
Young electric car company Tesla Motors has some of the best perception levels for both millennials and adults age 35+ – but...
Article Image
US
Fri, 15/04/2016 - 14:27
Louisville, KY-based steakhouse chain Texas Roadhouse and Nanuet, NY-based pub-style BJ’s Restaurant and Brewhouse command th...
Whole Foods
US
Wed, 13/04/2016 - 14:12
Whole Foods’ consumer perception is slowly recovering from its June 2015 overcharging incident, but its value perception is s...
Nike
US
Mon, 11/04/2016 - 16:10
Nike has the highest consumer perception among US teens as well as adults 18+. Using its Buzz score to measure consumer perce...
Virgin Atlantic
US
Wed, 06/04/2016 - 02:39
In winning a bidding war against JetBlue for buying Virgin America, Alaska Air receives the domestic airline with the highest...
People Illustration

Powered by YouGov