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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Fox News
US
Wed, 29/10/2014 - 22:05
Fox News Channel, which dropped off the 10 best perceived brands by Republicans last year, has returned to the number 10 spot...
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UK
Mon, 27/10/2014 - 10:49
Traditionally, EasyJet has competed with other budget airliners such as Ryanair and FlyBe. Their new campaign however, has ta...
Lincoln
US
Thu, 23/10/2014 - 15:03
Lincoln Motors’ quirky Matthew McConaughey ads have given the car manufacturer some of the best ad awareness and consumer per...
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UK
Wed, 22/10/2014 - 09:38
In recent days, hundreds of thousands of Snapchat images stored on a third party website were leaked online by internet hacke...
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UK
Tue, 21/10/2014 - 11:56
Mr Kipling, which is owned by Premier Foods, has been serving the United Kingdom with tasty delights since it was introduced...
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UK
Mon, 20/10/2014 - 11:22
Lucozade continues to be the dominant brand within the energy drinks market, and the adjoining sports drinks industry. Using...
McDonald's
US
Fri, 17/10/2014 - 16:20
Three weeks after re-launching its annual Monopoly game and six days since rolling out its new aggressive “transparency” camp...
Walmart
US
Thu, 16/10/2014 - 14:53
Despite having higher value perception and enjoying higher purchase consideration levels than Walmart, Amazon still trails it...
Apple iPhone 6
UAE
Wed, 15/10/2014 - 14:50
The battle between Apple and Samsung to win the hearts of consumers is well known. Time and again both companies strategicall...
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UK
Wed, 15/10/2014 - 10:29
What is the future for the bookshop, and Waterstones in particular, on our high street? And what does this say about prospect...
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