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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Back to school
US
Wed, 16/08/2017 - 22:36
The annual blitz of back-to-school ads seem to be resonating less with parents in 2017 than they did in 2016, according to Yo...
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UK
Wed, 16/08/2017 - 10:21
As another football season gets underway our data points towards a successful summer for Sky Sports on the ad front. Its...
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UK
Wed, 16/08/2017 - 10:21
As another football season gets underway our data points towards a successful summer for Sky Sports on the ad front. Its...
Neutrogena
US
Thu, 10/08/2017 - 16:19
Can an offhand Twitter mention from The Rock move product? A singular plug from Dwayne “The Rock” Johnson on Twit...
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UK
Wed, 09/08/2017 - 08:48
Over the last month, the brand which has achieved the greatest uplift in its Ad Awareness is Swedish furniture brand Ikea wit...
Dunkin' Donuts
US
Tue, 08/08/2017 - 16:29
Dunkin’ Donuts is well known for its coffee — it is even considering dropping “Donuts” from its...
McDonald's SG National Day Themed Food
Singapore
Fri, 04/08/2017 - 04:58
With National Day just round the corner, Singapore is gearing up for this year’s Parade. What better way to celebrate the nat...
Monster
US
Tue, 01/08/2017 - 19:58
As the Monster Beverage Corporation prepares to release its Q2 earnings, data from YouGov for Traders shows a slight cor...
United Airlines
US
Tue, 01/08/2017 - 17:27
While United Airlines’ consumer perception is still below the rest of the industry following its April viral video cris...
eBay
US
Mon, 31/07/2017 - 20:53
eBay’s new “Fill Your Cart With Color” campaign appears to have elevated the online commerce company to its...
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