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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Walmart
US
Fri, 31/07/2015 - 14:20
Walmart, Target and Old Navy have come out of the back to school starting gate ahead the rest of the retail pack in key consu...
Jeep
US
Wed, 29/07/2015 - 14:25
Two Missouri hackers’ well-publicized remote control hijack of a Jeep Cherokee sent the vehicle into a ditch, yet it has bare...
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UK
Wed, 29/07/2015 - 09:37
One of the crucial aspects of the Chancellor’s Budget was the commitment to raise the living wage for over 25s to...
United
US
Fri, 24/07/2015 - 13:40
Technical snafus over the past two months that grounded many flights appear to have sent United Airlines to their worst consu...
Airbnb
US
UK
Germany
Fri, 24/07/2015 - 13:32
While Airbnb’s consumer awareness has been rising steadily since last year, consumers in the UK are much more likely to consi...
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UK
Wed, 22/07/2015 - 10:39
A year ago, Asos, the clothing retailer, was reeling following profit warnings and a major fire at its depot in Barnsley. Sin...
McDonald's
US
Fri, 10/07/2015 - 22:36
After two weeks, McDonald’s three-week-old, franchisee-created $2.50 meal promotion created to lift the company out of a sale...
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UK
Thu, 25/06/2015 - 09:55
New Balance’s brand has undergone something of a transformation in recent years. Now, company bosses want more. Their a...
Uber
US
Tue, 23/06/2015 - 19:15
After a long climb through a flurry of critical press and combative local legislation, Uber has broken through into positive...
Impact of Samsung’s Launch of Galaxy S6 / S6 Edge on Its Buzz & Purchase Intent
Thailand
Tue, 23/06/2015 - 07:17
Samsung and Apple have dominated the premium smartphone market in Thailand in recent years. After the global success of Apple...
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