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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Snapple
US
Thu, 27/08/2015 - 14:26
Snapple’s sustained upswing of key consumer perception metrics over the past 60 days, generated by two back-to-back campaigns...
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US
Mon, 24/08/2015 - 22:18
Amazon’s Teflon-like perception track record has experienced a large setback caused by the recent NY Times’ workplace exposé....
Samuel Adams
US
Wed, 19/08/2015 - 16:25
The Patriots are this year’s defending NFL champion and Boston’s Sam Adams is the beer of choice for football fans according...
McDonald's
US
Fri, 14/08/2015 - 21:31
For so-called “Breakfastarians” -- consumers who eat breakfast meals regardless of what hour of the day it is -- the Golden A...
Honda
US
Fri, 14/08/2015 - 14:46
Honda and Toyota lead all auto makers with the highest scoring perception metrics by millennials who plan to purchase a car i...
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UK
Wed, 12/08/2015 - 09:53
The new Premier League season has kicked off to the usual fanfare, but another battle is raging off the pitch, between rival...
GEICO
US
Fri, 07/08/2015 - 21:26
Consumers might be paying less attention to the Gecko and Flo ad campaigns, but it does not seem to be deterring consumers fr...
Snapchat
US
Wed, 05/08/2015 - 22:10
The hot perceived brand for millennials is photo/video sharing app Instagram, which has been breaking out of the pack over th...
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UK
Wed, 05/08/2015 - 10:01
Tesco has decided to stop selling small, lunchbox sized versions of Ribena and Capri Sun juice drinks, in an attempt to help...
Walmart
US
Fri, 31/07/2015 - 14:20
Walmart, Target and Old Navy have come out of the back to school starting gate ahead the rest of the retail pack in key consu...
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