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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Chili's
US
Thu, 12/10/2017 - 16:52
Less may be more for Chili’s. After the chain cut 40% of its menu items in mid-September to focus on its core offerings...
Royal Caribbean
US
Wed, 11/10/2017 - 17:02
Royal Caribbean’s consumer perception has been climbing steadily since sending a cruise ship to evacuate residents in P...
Sports Fans Snack Brands
US
Thu, 05/10/2017 - 16:23
Want to know what snacks your friends and family would like to munch on when they come over to watch the big game? Hershey...
Adidas
US
Wed, 04/10/2017 - 16:03
While the general public seems largely unfazed in its perception of Adidas’ integral role in the unfolding NCAA payoff...
Millennial Rankings
US
Wed, 27/09/2017 - 22:14
While Facebook and Netflix retained their hold on the number one and two spots of YouGov BrandIndex's brands generating t...
Android Oreo
US
Wed, 27/09/2017 - 14:49
Android and Oreo are both looking like smart cookies after the new Android Oreo operating system appears to have given both b...
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Hong Kong
Wed, 27/09/2017 - 07:43
This month, AXA is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ad...
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Indonesia
Tue, 26/09/2017 - 02:00
This month, Shopee is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its...
Poland Spring
US
Wed, 20/09/2017 - 16:36
A Connecticut lawsuit filed in mid-August accusing Poland Spring of being “common ground water” instead of spring...
Equifax
US
Mon, 18/09/2017 - 18:26
In the first ten days of its hacking crisis, Equifax’s consumer perception is falling at a quicker rate than most compa...
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