Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Thu, 16/05/2013 - 13:12

Last week Sainsbury’s said that it had paid £248m to Lloyds Banking Group to take full ownership of Sainsbury’s Bank, buying...

Wed, 15/05/2013 - 17:48

Retail analyst Robin Lewis may have rained on Abercrombie & Fitch’s parade with its prized 18 – 34 demographic in the US....

Wed, 15/05/2013 - 16:29

71-year-old multimillionaire Martha Stewart’s very public foray into online dating drove up Match.com’s consumer Recommend sc...

Wed, 08/05/2013 - 16:31

When allergy sufferers have had enough sneezing and watery eyes, the medical brand they are most likely to consider purchasin...

Wed, 08/05/2013 - 14:32

You may want to skip the candy and flowers, and think about getting mom a set of wrenches this Mother’s Day. The number one b...

Wed, 08/05/2013 - 12:28

Using YouGov’s brand perception tool, BrandIndex, we have looked into the impact of the horsemeat scandal on three of the maj...

Wed, 01/05/2013 - 16:11

Twitter, Fox News Channel and MSNBC all received short term boosts to their consumer perception during the Boston Marathon bo...

Wed, 01/05/2013 - 11:21

Miller Brands caused a stir last week when it emerged that the firm had refused to allow Peroni to be served in the Crown Hot...

Wed, 24/04/2013 - 18:30

Reviving a 15-year-old jingle for its new spring home improvement ad campaign and testing new mobile ads that change with the...

Wed, 24/04/2013 - 17:20

With summer travel reservations heating up, BrandIndex measured online travel services providing the highest value and satis...

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