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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Jeep
US
Thu, 28/08/2014 - 20:29
Auto makers have been unable make any significant gains persuading millennials to consider purchasing their brands when shopp...
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UK
Thu, 28/08/2014 - 10:48
Are we witnessing a comeback from traditional high street retailer HMV? Recent figures suggest so, with announcements highlig...
Tim Hortons
US
Mon, 25/08/2014 - 22:17
In acquiring Canadian-headquartered coffee shop chain Tim Hortons, Burger King gets a chain with high marks in value and qual...
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UK
Fri, 22/08/2014 - 16:03
Last year’s successful ‘Share a Coke’ campaign saw Coca-Cola replace its iconic branding with some of the m...
Back to School
US
Wed, 20/08/2014 - 19:16
Kmart, Forever 21 and Target have made the biggest strides in purchase consideration among parents over the past 30 days. Kma...
Burger King
US
Wed, 20/08/2014 - 17:19
While perception of the big three burger chains has been moving recently in different directions, driven by news, menu items...
Colgate
US
Wed, 20/08/2014 - 15:55
Colgate’s consumer perception reached a 14-month low a little over a week after Bloomberg News revealed their Total toothpast...
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UK
Wed, 20/08/2014 - 13:47
Following on from my column last week covering the home broadband market, I analyse another area in which BT has expanded in...
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UK
Wed, 13/08/2014 - 15:03
The battle to dominate the home broadband market continues unabated, with the main industry players going to ever increasing...
Trivago
US
Tue, 12/08/2014 - 16:19
The Trivago Guy is shaking up the online travel booking industry. The Germany-based travel search engine Trivago has come out...
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