Data science reveals the bands, musicians, and solo artists who most distinguish Clinton supporters from Trump supporters.
When selecting songs to play along the campaign trail, it helps to keep the following three criteria in mind: First, Will the band get upset if I play their music? Republicans, especially, have a long history of left-leaning musicians telling them to cease and desist. Second, Does this artist resonate with my supporters? Liberal or conservative lyrics alone aren't always enough. And third, Does this music distinguish me and my platform from the other candidates? Bruce Springsteen, for example, may be a safe choice, but does "Born in the U.S.A." really say anything unique about a politician's ideas and vision anymore?
Using data science from YouGov Profiles, which tracks people's opinions, attitudes, and behaviors, we've identified the 10 musical artists who most distinguish Hillary Clinton supporters from Donald Trump supporters, and Trump supporters from Clinton supporters. In other words, music that is statistically the most Clintonian and least Trumpian, and vice versa.
Clearly, there are some demographic factors at work: the Clinton list contains more female artists, many more black artists, and more from the younger generation. Trump supporters prefer classic rock.
According to recent reports, Clinton, the likely Democratic nominee, has recruited New Jersey-native Jon Bon Jovi to join her on a couple campaign stops. During a recent appearance on Ellen, Clinton also stated that though she hasn't heard all of it, she thinks Beyoncé's new album, Lemonade, is "great." One of these things may carry more weight than the other.