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United Airlines Perception Falling Behind Rivals

Article from: 
US
Fri, 24/07/2015 - 13:40
By: 
Ted Marzilli
United

Technical snafus over the past two months that grounded many flights appear to have sent United Airlines to their worst consumer perception levels since mid-2008, right in the middle of summer vacation season.

In spring 2008, United Airlines, along with Delta and American, abruptly canceled hundreds of flights for unscheduled FAA inspections, which took eight months for airline to recover.

After peaking in November 2013, United’s consumer perception has been bumpy, meeting the levels of the rest of the domestic airline sector just a few times, but mostly lagging behind.

All year long, United had been significantly ahead of its domestic rivals as consumers’ primary consideration when they’re looking to book flights, but its woes have taken a toll. After 31% of consumers said they would consider United Airlines the next time they need to make a travel purchase in mid-June, that number has tapered down to 27% now.

Buzz: United, US Domestic Airlines
Buzz: United, US Domestic Airlines
Purchase Consideration: United, US Domestic Airlines
Purchase Consideration: United, US Domestic Airlines
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