Google and Google+ head up this month’s brand improver list. Google clocked up an additional 13.6 Buzz points in March with a raft of Google good news stories: Google Glasses have been creating a buzz in social media and a spot on the Jon Stewart show, Instagram arrived on Google apps, and the annual Google Doodle contest gets kids involved.
This month Google+ went through a redesign to improve navigation and moved up from 6.6 to 16.8.
Bank of America has moved up 9.3 points in April. News of refinancing help for homeowners with underwater mortgages, and a trademarked Mortgage-to-Lease program to help avoid foreclosures, are resonating with consumers. BankAmericard Cash Rewards™ Credit Card is also offering cash back on everyday purchases, including 2% on groceries and 3% on gas.
Netflix released all ten new episodes of “Arrested Development” and rolled out a major update to its Xbox360 app.
Hyundai unveiled the redesigned Santa Fe SUV at NY Auto Show and launched the global brand campaign "Live Brilliant." Hyundai’s Buzz score went up from 11.7 to 18.
Sears had something for everyone. Their new HOME line saw the Kardashian sisters stripped down to their lingerie. Their appliance repair department announced major discounts.
Honda’s anti-theft negotiator, TERII (Theft Evasion Response Intelligent Interface) will be available in 2013 but was launched with an April Fool’s Day YouTube video. TERII tries a range of negotiating tactics culminating with “I will rain down on you in unholy vengeance.” Honda are up 6.2 point in April.
Alec Baldwin and the Double Miles Challenge helped Capitol One to boost their Buzz ratings by 5.9 points.
Spring lawn-mowing season sees Toro up by 5.8.