The World’s Most Interesting Man seems to be interesting a lot more consumers of legal drinking age.
Dos Equis has emerged as the biggest mover on YouGov BrandIndex’s annual St. Patrick’s ranking of the ten best perceived beers: the Heineken-owned brand climbed four spots to take the number three position.
Maintaining the number one and two positions from last year are Samuel Adams and Budweiser. Corona held steady at number five too.
Both Miller and Miller Lite dropped out of the top ten beer ranking this year, replaced by Stella Artois (#8) and Yuengling (#9).
All major beer brands were measured using YouGov BrandIndex’s Buzz score, which ask respondents: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?" All results reflect adults age 21 and over.
YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.