The Patriots are this year’s defending NFL champion and Boston’s Sam Adams is the beer of choice for football fans according to YouGov BrandIndex, the only daily brand consumer perception research service.
As the new season starts warming up, NFL fans know where their next beer should be coming from. 19% of football fans who are in the market for a beer, are considering buying the Boston local brew Samuel Adams. This places Sam Adams the clear leader over next placed Corona with a Purchase Consideration score of 16% and Heineken at 15%.
The rest of the pack is close with Coors Light, Budweiser, Bud Light, Blue Moon, Miller Lite and Guinness all around the 13-14% consideration mark.
Top choice for NFL pizza is Pizza Hut with a Purchase Consideration score of 30% followed by Domino’s and Papa John’s at 21%.