Banner Image

Recent gas price breaks improve consumer perception

Article from: 
Wed, 30/05/2012 - 21:35
Ted Marzilli
Oil & Gas sector on the rise

Gas companies may consider lowering their prices more often if they want consumers to have a better view of them in the US.

Five major oil and gasoline companies made YouGov BrandIndex’s ranking of the top 20 consumer perception gainers for the month of May, most likely on the coattails of easing gas prices.

Three of those brands – Exxon, Sunoco and Shell – were in the top 10, with Mobil and Chevron taking spots #17 and #18 respectively.

The overall oil and gas sector’s consumer perception has been on the upswing since mid-April to where it is getting its more favorable feedback than negative for the first time since the end of January.

All major gas and oil companies were measured with YouGov BrandIndex’s Buzz score, which asks respondents: “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” The oil and gas sector includes brands such as Shell, Sunoco, ConocoPhillips, Chevron, Mobil, Exxon, Arco, Valero, Gulf, Citgo and BP.

YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

The Oil and Gas Sector’s buzz score was at its 2012 bottom on April 11th with a -6, and then hit a score of 2 a little more than a month later. The sector’s current score is right at zero, equal positive and negative feedback. The 2012 buzz score high was 3 on January 16th. The oil and gas sector score went as low as -11 in April 2011.

Oil & Gas sector Buzz scores
Oil & Gas sector Buzz scores
People Illustration