Over the last week we have seen three of the major UK banks - HSBC, Lloyds Banking Group and Royal Bank of Scotland (RBS) announce their annual results. BrandIndex scores for the three banks have already started to indicate how the British public has reacted to the announcements.
Over the past week, RBS and Lloyds’ Attention scores have doubled. HSBC only announced its numbers on 28 February but its Attention score is also starting to rise.
Following its £2.2 billion profit announcement, Lloyds has maintained an essentially flatline Buzz score which remains around the zero mark.
RBS’s £3.6bn losses, however, have seen Buzz scores nosedive once again.
On 21 February, RBS's Buzz stood at -8 but had fallen to -29 by 28 February, indicating that nearly all news heard about RBS has been negative.
Although it is very early days for HSBC, it saw a minor bump in Buzz on Monday, the day the bank made it's announcement, and we will have to wait and see whether HSBC's annual results make an impact on the brand's BrandIndex scores.